InContext Blog Resources
Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf
February 2, 2024In the highly competitive world of retail, the battle for sales is often won or lost at the shelf. A retailer’s shelf strategy plays a pivotal role in this critical decision-making point. A well-executed shelf strategy, focusing on product arrangement,...
Planogram Optimization: Validate Research and Execution in 3D
January 10, 2024In retail space management, every shelf, every product, and every square inch of store space plays a pivotal role in attracting and engaging customers. This is where the magic of planograms comes into play. A planogram is a detailed blueprint,...
How to Win Over Value Shoppers in an Economic Downturn
January 8, 2024In times of economic downturn, the retail landscape undergoes a significant transformation, marked by a distinct shift in consumer behavior. As financial constraints tighten, a new type of consumer emerges at the forefront: the value shopper. This group, characterized by...
Organizations are Finding Valuable Benefits to XR Adoption
December 13, 2023Extended reality (XR) is rapidly transforming the way organizations operate. In fact, more than 70% of large companies currently use extended reality solutions to make strategic decisions today more effectively.
2023 in Review: Shaping the Future of VR and AR Retail Experiences
December 13, 2023As a pioneer in virtual reality (VR) and augmented reality (AR) solutions for retail, InContext has been making waves in the industry throughout 2023. As technology continues to evolve, we continue to provide solutions that revolutionize the way businesses approach...
Top Use Cases for XR in Business
December 4, 2023As we recently shared, most US companies across industries believe that investing in extended reality (XR) in the next year is critically important. However, some companies are ahead of the curve, already utilizing XR solutions in their day-to-day work processes....
Shopper Experience: Trust the Data Not the Trends
December 1, 2023The shopper experience has become a pivotal factor in the success of retail businesses. The goal is to create an environment where customers find what they need while leaving them with a positive feeling about their interaction with your brand....
From Future Need to Crucial Investment: XR’s Role in Business Today
November 27, 2023Extended reality (XR) has been around for several decades, which includes augmented reality (AR) and virtual reality (VR) technologies. InContext has been at the forefront in enabling organizations to leverage virtual reality (VR) solutions to drive strategic decision-making for over...
Extended Reality Adoption for Organizational Evolution
November 21, 2023Technology has long played a critical role in allowing organizations to grow, leading to critical innovation, organizational efficiencies, and competitive advantages in the marketplace. The challenge for many companies is understanding the right time to lean in and invest. Implementing new systems,...
How InContext’s 3D Visualizers Set the Standard for CPG in XR
November 16, 2023Consumer packaged goods (CPGs) have always played a pivotal role in the retail industry, serving as essential staples that consistently attract and retain customers. However, the visual digitization of these goods has sparked a transformative revolution. From virtual product testing...
What is SMX GO? AR for Retail Execution
November 8, 2023By now, you are probably aware of the many different uses for augmented reality (AR) in the retail space. Everything from online shopping experiences and interactive in-store marketing, to associate training tools, have been enhanced by AR in one way...
AI Merchandising for Optimal Shelf Arrangement
November 6, 2023In retail, optimizing shelf arrangement is an intricate dance between art and science. Finding that perfect rhythm of product placement to entice customers, maximize sales, and enhance the overall shopping experience is a challenge that retailers constantly face. However, in...