InContext Blog Resources
7 Winning Strategies for Supermarket Product Placement
August 21, 2023In the fast-paced and competitive world of retail, brand placement on store shelves is paramount. It can be the deciding factor in catching the shopper’s eye, boosting brand recognition, and ultimately increasing sales. As businesses strive to enhance their presence...
Get Out of Your Own Way: Understanding the Digital Asset Opportunity
August 11, 2023The adoption of extended reality (XR) is a growing need for many businesses today, but it’s also important to understand how it works and what is required before jumping right in.
How Big Data is Transforming Packaging Decision Strategies
August 8, 2023Packaging decisions can make or break a brand’s success, as customers are increasingly drawn to products that capture their attention and align with their preferences. According to Packaging of the World, 70% of consumers form their impression of a brand...
Overcoming Retail Blind Spots: The Role of Augmented Reality (AR) in Executing Shopper Insights
August 2, 2023In the ever-evolving retail landscape, businesses often encounter blind spots, those elusive gaps in understanding customer behavior and preferences that can significantly impact success. Consumer insights–the valuable data derived from studying consumer actions and motivations–play a pivotal role in addressing...
The Impact of Retail Visualization on Store Layout and Design
August 1, 2023Store layout and design are crucial elements of business strategy in the retail industry, directly influencing customer experience and driving sales. Retailers are turning to the transformative power of retail visualization to optimize these aspects. This blog explores the significance...
Does your business have a virtual roadmap? Here’s why you need a plan for extended reality.
July 25, 2023Across industries, we are being inundated with headlines about new (and existing) technologies and how they will change the way we live and work. Extended reality—including virtual and augmented reality—and artificial intelligence (AI) are often met with mixed reactions. One...
Data-Driven Retail: Transforming Shopper Insights through 3D Merchandising
July 17, 2023Data and analytics have become essential tools for brands and retailers seeking to optimize their in-store merchandising strategies. With accurate shopper insight data, retail professionals can make data-backed decisions that enhance the shopping experience, drive sales, and improve overall business...
Expert Tips for Mastering Shopper Intelligence Research
July 7, 2023For retailers and brands, there’s nothing more valuable than understanding customer behavior, preferences, and market trends. Shopper intelligence research offers invaluable insights that empower retailers to optimize strategies, enhance customer experiences, and drive sales. With access to in-store consumer insights,...
The Impact of Product Category Analysis on Pricing and Promotions in Retail
June 23, 2023Brands and retailers are regularly exploring new ways to gain a competitive advantage. The rapid rise of e-commerce and online shopping platforms has made an already competitive landscape even fiercer, not to mention the constant influx of new competitors, substitute...
Product Placement & CPG Sales: How to Optimize Your Strategy
June 13, 2023In the consumer packaged goods (CPG) industry, strategic product placement is a powerful driver of sales. Product placement allows brands to influence consumer behavior, increase brand visibility, and maximize product exposure in relevant contexts. In this blog, we will delve...
Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement
June 7, 2023During Apple’s WWDC23 event on June 5, countless people took time out of their day to catch the big announcement: the brands’ new AR/VR product, Apple Vision Pro. Set to launch in early 2024, the Vision Pro is everything we...
How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness
May 25, 2023Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...