InContext Blog Resources
A Different Way to Imagine Virtual Commerce
November 30, 2022Omnichannel looks different than it did 10 years ago. Whether it’s finding items quickly, leisurely browsing, discovering new products, or conveniently ordering from a phone, today’s shoppers need ways to seamlessly shop how they want, when they want, and from...
Virtual Store Research Benchmarks
November 16, 2022Comparison is an essential aspect of all retail decision-making, especially when it comes to merchandising. Retailers and brands need to know how their decisions stack up against their competitors and the industry as a whole. Whether you’re testing out new...
Top 5 Virtual Tests for Seasonal Displays & Secondary Placements
November 14, 2022We’re often asked about our recommendations when it comes to implementing virtual capabilities and solutions into a go-to-market strategy. There are many different use-cases for virtual simulations, so we want to make it as easy as possible to understand how...
Who Uses Virtual Retail Software?
November 11, 2022Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...
Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know
November 7, 2022Selling items in your store is about more than just what’s on the shelves. In fact, the placement and display of your products can hugely impact sales—especially when it comes to impulse items at checkout. There’s an entire field dedicated...
9 Driving Forces Behind Impulse Purchase Decisions
October 21, 2022Roughly 95% of Americans make in-store impulse purchases. You know the feeling—you’re in the middle of a shopping trip looking for a specific item to find, but then you see something else that catches your eye, and all self-control flies...
Groceryshop Conference 2022 Mandalay Bay Recap: Everything you Missed
October 19, 2022Our team members at InContext recently attended Groceryshop, the world’s top event for grocery and CPG innovation. Our time in Las Vegas, NV has come and gone, but we took a lot back to Chicago in the form of innovative...
How Retail Price Inflation Opened the Door for Private Label Brands
October 10, 2022For many years, big-name brands maintained a stronghold over private label brands in the retail industry. The majority of consumers were willing to pay more for a Coca-Cola product, for example, than paying less for a generic version. But the...
Going Virtual with Field Enablement
September 30, 2022In the consumer goods and retail space, a successful end-to-end strategy is not complete without an optimized field enablement process. Yet field sales reps are often challenged with constant travel, time restrictions, lack of communication, and small teams that are...
How Basket Analysis Provides Valuable Shopper Behavior Insights
September 22, 2022As the modern retail landscape becomes more competitive than ever, retailers and brands are looking for an edge to understand what shoppers are doing and why they make the choices they do. While many different tools and strategies are available...
How Virtual Merchandise Planning Can Forecast On-Shelf Availability
July 19, 2022The pandemic presented a number of challenges for the retail industry, but supply chain issues that severely impacted product availability in stores has been especially concerning. While the worst of the labor and materials shortages that caused these issues seems...
3D Planogram Software Uses You Didn’t Consider
June 22, 2022Planograms have been an irreplaceable tool in retail planning for years. Since the strategy behind store merchandising has grown more complex every year, having a tried and true method for planning a store layout has become essential. In this article,...