Technology has long played a critical role in allowing organizations to grow, leading to critical innovation, organizational efficiencies, and competitive advantages in the marketplace. The challenge for many companies is understanding the right time to lean in and invest. Implementing new systems,...
Consumer packaged goods (CPGs) have always played a pivotal role in the retail industry, serving as essential staples that consistently attract and retain customers. However, the visual digitization of these goods has sparked a transformative revolution. From virtual product testing...
By now, you are probably aware of the many different uses for augmented reality (AR) in the retail space. Everything from online shopping experiences and interactive in-store marketing, to associate training tools, have been enhanced by AR in one way...
In retail, optimizing shelf arrangement is an intricate dance between art and science. Finding that perfect rhythm of product placement to entice customers, maximize sales, and enhance the overall shopping experience is a challenge that retailers constantly face. However, in...
The concept of the metaverse is no longer confined to science fiction. It is rapidly becoming a tangible digital realm where people can engage, work, explore, and socialize. Yet, the secret sauce behind this virtual universe lies in two foundational...
As the economic landscape experiences fluctuations, one topic of increasing concern is inflation and its far-reaching effects on consumers and businesses. Specifically, the realm of consumer goods, particularly the choice between private labels vs national brands, is facing a noteworthy...
Retail TouchPoints Q&A with Erin Feeney, Chief Product Officer, InContext. Download the full 2023 Store Operations Benchmark Survey.
Extended reality (XR), which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), is set to play a critical role in driving profitability and long-term corporate success in the next three to five years. However, for many organizations,...
Maintaining precise and up-to-date planograms is a paramount challenge for retailers in the dynamic retail realm. These visual representations of shelf and store layouts, detailing the strategic placement of products, are the backbone of efficient merchandising and customer experiences. However,...
In the expanding realm of virtual reality, even the mundane task of grocery shopping is getting a futuristic makeover. VR supermarket games are a fascinating intersection of technology and consumerism, redefining how we approach shopping. With giants like Meta (formerly...
In the complicated world of retail, planograms (POGs) play a pivotal role in the intersections of products and people. A planogram is more than just a visual representation of where products should be placed on store shelves; it’s a strategic...