InContext Blog Resources
Mastering the Retail Reset: Refreshes to Meet Shopper Demand
January 14, 2025Throughout history, the dynamic between buyers and sellers has continually shifted, and right now, buyers hold the power. They demand more from their shopping experiences than ever, and with countless options available, they can easily take their business elsewhere if...
Breaking the Cycle: How Grocery Chains Can Boost Profit Margins Without Raising Prices
January 8, 2025For shoppers, rising food costs is a frustrating reality; for grocery chains, it’s an ongoing challenge. Consumers are more budget-conscious than ever, reevaluating what goes into their baskets and where they shop. At the same time, grocers face rising operational...
The Unseen Risks of Private Labels: Could Overreliance on Store Brands Hurt Retailer Innovation?
January 7, 2025Private labels now account for nearly 20% of sales in major retail sectors, a figure that underscores their significant presence in the modern marketplace. For decades, private-label products have been heralded as a win-win for retailers and consumers alike: offering...
How Many Choices Are Too Many? Rethinking Product Variety
December 16, 2024A shopper approaches the cereal aisle in the grocery store and is faced with rows of brightly colored boxes. Although they don’t technically need cereal at the moment, the shopper could be persuaded by the right item. However, what should...
Visual Merchandising Trends in Grocery Expected to Die in 2025
December 6, 2024The grocery store as we know it is transforming. Today’s customers demand more than just shelves of products—they’re looking for experiences, stories, and innovations that rival the convenience of ecommerce and the vibrancy of social media. This shift means that...
7 Surprising Ways Virtual Store Testing Might Challenge Everything We Know About Grocery Profitability
November 25, 2024To gather insights about store layout, product placement, and customer engagement strategies, retailers and brands have long relied on in-store testing. This real-world approach has been considered the gold standard, allowing retail teams to observe actual shopper behavior to adjust...
Grocery Store Merchandising Hacks to Turn Every Aisle into a Sales Engine
November 21, 2024Every square foot of a grocery store holds untapped potential to influence purchasing decisions and boost sales. Meanwhile, customers expect an efficient, engaging in-store experience. Strategic decisions about signage, retail displays, and gondolas can influence purchasing behavior and keep customers...
How the Rise of AI Is Influencing Modern Grocery Store Layout Strategies
November 8, 2024Every time customers walk into a grocery store, they’re stepping into a carefully orchestrated environment designed to guide their shopping experience. From the first flyer they pick up to the last item they toss into their cart at the checkout...
How Digital Twins in Retail Are Transforming Merchandising
October 15, 2024At its core, merchandising is about how products are presented in-store—through visual displays, strategic placement, and inventory management—to enhance the customer experience and increase sales. But the traditional methods of merchandising, heavily reliant on historical data and manual adjustments, often...
The Hidden Risks in Your Merchandising Strategy—and How to Uncover Them
October 9, 2024Every merchandising strategy is designed to boost sales and enhance the customer experience, but hidden risks may be silently eating into your profits. Even the best-thought-out plans can contain overlooked issues such as poor product placement and outdated displays that...
Why Context Is Everything in Retail Merchandising
October 4, 2024In retail merchandising, every decision, from product placement to promotional strategies, can make or break the customer experience. However, what many overlook is that these decisions cannot be made in a vacuum. Merchandising strategies will fail to resonate with customers...
The Fastest Path to Buyer Intent Data
September 19, 2024Buyer intent data isn’t just another buzzword; it’s the cornerstone of effective retail strategies that can turn casual browsers into loyal customers. In a world where every competitor is vying for the same consumer dollar, knowing not just what your...