InContext Blog Resources
Going Virtual with Field Enablement
September 30, 2022In the consumer goods and retail space, a successful end-to-end strategy is not complete without an optimized field enablement process. Yet field sales reps are often challenged with constant travel, time restrictions, lack of communication, and small teams that are...
How Basket Analysis Provides Valuable Shopper Behavior Insights
September 22, 2022As the modern retail landscape becomes more competitive than ever, retailers and brands are looking for an edge to understand what shoppers are doing and why they make the choices they do. While many different tools and strategies are available...
How Virtual Merchandise Planning Can Forecast On-Shelf Availability
July 19, 2022The pandemic presented a number of challenges for the retail industry, but supply chain issues that severely impacted product availability in stores has been especially concerning. While the worst of the labor and materials shortages that caused these issues seems...
3D Planogram Software Uses You Didn’t Consider
June 22, 2022Planograms have been an irreplaceable tool in retail planning for years. Since the strategy behind store merchandising has grown more complex every year, having a tried and true method for planning a store layout has become essential. In this article,...
Showing our PRIDE: InContext Celebrates the LGBTQ+ Community
June 14, 2022When we started InContext in 2009, our mission was to help brands and retailers stay innovative in a competitive space, and that remains the same today. Innovation is also a part of our core values…it requires the understanding that change...
3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual)
May 25, 2022Understanding shopper behavior has become even more critical in today’s ever-changing retail climate. Shopping behaviors have changed more in the past few years than at any point in history. Out-of-stocks, fast moving trends, and changing regulations all affect shopper decision-making...
Virtual Collaboration Centers: “Changing the Math” of Workplace Meetings
May 9, 2022Does anyone remember the scene in The Incredibles 2 in which the son, Dash, is getting help with his math homework from his dad, Mr. Incredible? Dash declares, “That’s not the way you’re supposed to do it Dad. They want...
3 Ways to Apply VR for Sustainable Retail Planning
April 21, 2022At the onset of the 2020 global pandemic and in the many world events since, retail organizations had no choice but to shake up their longstanding practices and look at them through a new lens. In the wake of those...
Retail in the Metaverse: Are shoppers ready?
April 6, 2022We can’t go a day without seeing a reference to the Metaverse lately. It’s exploding beyond traditional boundaries; even the apparel industry debuted a first-ever Metaverse Fashion Week this past March. Closer to home, retailers across industries exchanged thoughts on virtual...
The 6 Essential KPI Retail Metrics to Track and Optimize
March 28, 2022If you’re a part of the retail industry today, you know that it’s not an easy endeavor to compete with the various big-name retailers and brands on the market. What was once an industry that required a relatively straightforward merchandising...
Is Your Planogram’s Retail Research Approach Flawed?
March 23, 2022What makes planogram research successful? Brands and retailers are looking for reliable, projectible data to give credence to their decisions when it comes to shelf and package testing. The problem is that many shopper insights and category management teams are...
Everything You Need to Know About Digital Twin Technology
March 10, 2022If you’ve heard the term “digital twin” surfacing online lately and wondering why, you’re not alone. Digital twin technology is becoming more relevant across industries today, but for many, it’s still an unknown concept. It’s likely that, no matter what...