InContext Blog Resources
Nestlé’s Digital Twin Rollout: A Wake-Up Call for Brands
June 26, 2025When Nestlé launched its AI, powered digital twin content platform, it made headlines, and rightly so. A company of this scale publicly committing to digital infrastructure at this level sends a clear signal to the market: the future of retail...
Digital Transformation Trends in Retail: What’s Changing—and Why It Matters
June 24, 2025Digital transformation isn’t about adding technology for the sake of novelty. It’s about rethinking business models and using digital tools to unlock new levels of profitability, operational efficiency, and customer experience. The benefits of digital transformation ripple across the entire...
Why Image Recognition in Retail Isn’t Just the Future—It’s the Now
June 18, 2025This is a guest post from Erin Feeney, President & CPO, InContext For decades, the retail industry has relied on manual audits, clipboards, and best guesses to answer one of its most fundamental questions: Is the shelf set up the...
Hyperlocal Merchandising: Data-Driven Precision for Fragmented Markets
June 17, 2025As today’s consumer markets demand more personalization, true growth won’t come from the same old playbook. Instead, growth is driven by niche products that speak directly to specific tastes, cultures, and communities. For brands and retailers, this presents a stubborn...
Can 3D Simulations Minimize Cross Merchandising Risk?
June 2, 2025You walk into the grocery store, and before you can get too far, you see a beautiful display of premium ground coffee. Right next to it is the perfect vanilla creamer and a row of freshly baked biscotti. It paints...
Is Your Planogram’s Retail Research Approach Flawed?
May 29, 2025Say you walk into a store where your favorite products are buried on the bottom shelf, new arrivals are crammed into an aisle with no clear signage as to what they are, and bestsellers are constantly out of stock. Just...
The Beginner’s Guide to Augmented Reality in Retail
May 22, 2025From mobile apps to in-store tech, retailers are using emerging technology to meet customers where they are digitally as well as physically. And at the center of this is augmented reality (AR), a fast-moving innovation changing how people browse, try,...
Can Retail Merchandising Software Help Drive Revenue?
May 12, 2025Change is good—so long as you can keep up with it. Retail merchandising software can help stores do just that. The transformative tool is designed to optimize product display, manage inventory efficiently, and enhance overall customer experience. In this blog...
How Digital Transformation in Retail is Fueling Sustainability Efforts
April 22, 2025In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...
3 Biggest Category Management Pain Points Right Now
March 20, 2025Category management has evolved significantly over the years, but right now retailers, brands and suppliers still face several challenges as they try to optimize their product assortment and drive profitability. New technologies offer innovative options, but understanding how to harness...
6 Ways CPG Analytics Are Shaping Retail Trends in 2025
March 18, 2025The role of consumer packaged goods (CPG) analytics has never been more pivotal in retail. As the backbone of modern retail strategies, CPG analytics influence critical business decisions and actively shape the future of purchasing. By harnessing data from multiple...
Optimizing the Supermarket Shelf: 3D Model Simulations to Try in 2025
March 12, 2025As competition in the retail industry intensifies, retailers must continuously find innovative ways to enhance the customer experience and drive sales performance. The rise of eCommerce has reshaped consumer expectations, making it even more critical for brick-and-mortar retail stores to...