InContext Blog Resources
Can Retail Merchandising Software Help Drive Revenue?
January 3, 2024With the retail industry constantly evolving, driven by technological advancements and changing consumer behaviors, businesses seek innovative strategies to stay ahead. Enter retail merchandising software, a game-changing tool designed to optimize product display, manage inventory efficiently, and enhance overall customer...
Organizations are Finding Valuable Benefits to XR Adoption
December 13, 2023Extended reality (XR) is rapidly transforming the way organizations operate. In fact, more than 70% of large companies currently use extended reality solutions to make strategic decisions today more effectively.
2023 in Review: Shaping the Future of VR and AR Retail Experiences
December 13, 2023As a pioneer in virtual reality (VR) and augmented reality (AR) solutions for retail, InContext has been making waves in the industry throughout 2023. As technology continues to evolve, we continue to provide solutions that revolutionize the way businesses approach...
Top Use Cases for XR in Business
December 4, 2023As we recently shared, most US companies across industries believe that investing in extended reality (XR) in the next year is critically important. However, some companies are ahead of the curve, already utilizing XR solutions in their day-to-day work processes....
Shopper Experience: Trust the Data Not the Trends
December 1, 2023The shopper experience has become a pivotal factor in the success of retail businesses. The goal is to create an environment where customers find what they need while leaving them with a positive feeling about their interaction with your brand....
From Future Need to Crucial Investment: XR’s Role in Business Today
November 27, 2023Extended reality (XR) has been around for several decades, which includes augmented reality (AR) and virtual reality (VR) technologies. InContext has been at the forefront in enabling organizations to leverage virtual reality (VR) solutions to drive strategic decision-making for over...
Extended Reality Adoption for Organizational Evolution
November 21, 2023Technology has long played a critical role in allowing organizations to grow, leading to critical innovation, organizational efficiencies, and competitive advantages in the marketplace. The challenge for many companies is understanding the right time to lean in and invest. Implementing new systems,...
How InContext’s 3D Visualizers Set the Standard for CPG in XR
November 16, 2023Consumer packaged goods (CPGs) have always played a pivotal role in the retail industry, serving as essential staples that consistently attract and retain customers. However, the visual digitization of these goods has sparked a transformative revolution. From virtual product testing...
What is SMX GO? AR for Retail Execution
November 8, 2023By now, you are probably aware of the many different uses for augmented reality (AR) in the retail space. Everything from online shopping experiences and interactive in-store marketing, to associate training tools, have been enhanced by AR in one way...
AI Merchandising for Optimal Shelf Arrangement
November 6, 2023In retail, optimizing shelf arrangement is an intricate dance between art and science. Finding that perfect rhythm of product placement to entice customers, maximize sales, and enhance the overall shopping experience is a challenge that retailers constantly face. However, in...
Cornerstones of a New Reality: 3D Images and Digital Twins
October 31, 2023The concept of the metaverse is no longer confined to science fiction. It is rapidly becoming a tangible digital realm where people can engage, work, explore, and socialize. Yet, the secret sauce behind this virtual universe lies in two foundational...
Can 3D Simulations Minimize Cross Merchandising Risk?
October 30, 2023Cross merchandising, the art of strategically placing products from different categories together in retail spaces, is a compelling strategy to enhance the customer shopping experience and drive sales. However, as innovative as it may be, it comes with inherent risks....