InContext Blog Resources
What is XR? 5 Extended Reality Examples That Explain the Promise
October 6, 2023Do you remember seeing people exploring their neighborhoods, smartphone in hand, chasing virtual creatures in PokĂ©mon Go? Or maybe you’ve experienced the magic of a VR headset that plunged you into a whole new universe? If these adventures ring a...
Extended Reality: An Essential Business Technology in 2024 and BeyondÂ
September 22, 2023Extended reality (XR), which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), is set to play a critical role in driving profitability and long-term corporate success in the next three to five years. However, for many organizations,...
How Digital Transformation in Retail is Fueling Sustainability EffortsÂ
September 21, 2023In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...
Alleviate Planogram Compliance Issues with Augmented Reality
September 20, 2023Maintaining precise and up-to-date planograms is a paramount challenge for retailers in the dynamic retail realm. These visual representations of shelf and store layouts, detailing the strategic placement of products, are the backbone of efficient merchandising and customer experiences. However,...
What VR Supermarket Games Mean for the Future of Retail
September 12, 2023In the expanding realm of virtual reality, even the mundane task of grocery shopping is getting a futuristic makeover. VR supermarket games are a fascinating intersection of technology and consumerism, redefining how we approach shopping. With giants like Meta (formerly...
The Beginner’s Guide to Augmented Reality in Retail
August 31, 2023In our digital age, technology continues to reshape how we experience everyday activities, and the retail industry is no exception. Augmented reality (AR), a revolutionary concept that merges the virtual world with the real one, has become a dynamic force...
The Power of Planogram Verification: Ensuring Retail Success
August 23, 2023In the complicated world of retail, planograms (POGs) play a pivotal role in the intersections of products and people. A planogram is more than just a visual representation of where products should be placed on store shelves; it’s a strategic...
7 Winning Strategies for Supermarket Product Placement
August 21, 2023In the fast-paced and competitive world of retail, brand placement on store shelves is paramount. It can be the deciding factor in catching the shopper’s eye, boosting brand recognition, and ultimately increasing sales. As businesses strive to enhance their presence...
Get Out of Your Own Way: Understanding the Digital Asset Opportunity
August 11, 2023The adoption of extended reality (XR) is a growing need for many businesses today, but it’s also important to understand how it works and what is required before jumping right in.
How Big Data is Transforming Packaging Decision Strategies
August 8, 2023Packaging decisions can make or break a brand’s success, as customers are increasingly drawn to products that capture their attention and align with their preferences. According to Packaging of the World, 70% of consumers form their impression of a brand...
Overcoming Retail Blind Spots: The Role of Augmented Reality (AR) in Executing Shopper Insights
August 2, 2023In the ever-evolving retail landscape, businesses often encounter blind spots, those elusive gaps in understanding customer behavior and preferences that can significantly impact success. Consumer insights–the valuable data derived from studying consumer actions and motivations–play a pivotal role in addressing...
The Impact of Retail Visualization on Store Layout and Design
August 1, 2023Store layout and design are crucial elements of business strategy in the retail industry, directly influencing customer experience and driving sales. Retailers are turning to the transformative power of retail visualization to optimize these aspects. This blog explores the significance...