The past few years have tested grocery shoppers and retailers in new ways. Everything from ongoing tariff adjustments to shifting trade policies have influenced how consumers assess price points and value, both of which are factors that directly shape brand...
Imagine you walk into two stores. Shopping in store A feels effortless. Products appear right where you expect them and you don’t have to hunt. The traffic flows naturally, the shelves are organized, and you leave with everything you intended...
Do you remember seeing people exploring their neighborhoods, smartphone in hand, chasing virtual creatures in Pokémon Go? Or maybe you’ve experienced the magic of a VR headset that plunged you into a whole new universe? If these adventures ring a...
When it comes to understanding the difference between CPG vs. FMCG — it’s all in the details.
There’s no shortage of buzz around retail tech right now. On one hand, AI promises faster answers. On the other, technologies such as VR promise lifelike testing. But when it comes to making real merchandising decisions, the question is: Which...
Let’s say you run a retail store or manage a category that’s been struggling. One day, you come across an AI tool that can test layouts, forecast demand, or flag pricing risks before they hit. After learning more, you can...
Time has always been a key element of success in the retail industry. Getting products to market quickly, responding to shifting customer preferences, and moving goods through the supply chain all take precious hours. In a sector where trends can...
At its core, merchandising is all about how products are showcased in-store—through eye-catching displays, smart placement, and managing inventory to make shopping easy and boost sales. But in today’s retail industry, the old-school ways of doing this, which depend a...
This is a guest post from Erin Feeney, President & CPO, InContext Category planning is built on a foundation of research, strategy, collaboration, and negotiation. But when it comes to executing that strategy on the shelf, one critical step often...
Walk into any grocery store these days, and beyond the usual crowd of parents doing the weekly haul or retirees sticking to their lists, you’ll also see Gen Zers—young shoppers with an eye for niche brands. Some might have their...
What makes a shopper pick one product over another? Why do some displays pull people in while others get ignored? For retailers and brands, answering questions like these shouldn’t be a matter of guesswork. It should be a strategy rooted...
As tariffs continue to reshape the economic landscape, consumers are feeling the impact—and adjusting their behaviors accordingly. In a recent survey conducted by InContext, a striking 67% of shoppers believe tariffs will increase grocery prices, and many are already changing...