InContext Blog Resources
Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know
November 7, 2022Selling items in your store is about more than just what’s on the shelves. In fact, the placement and display of your products can hugely impact sales—especially when it comes to impulse items at checkout. There’s an entire field dedicated...
9 Driving Forces Behind Impulse Purchase Decisions
October 21, 2022Roughly 95% of Americans make in-store impulse purchases. You know the feeling—you’re in the middle of a shopping trip looking for a specific item to find, but then you see something else that catches your eye, and all self-control flies...
Groceryshop Conference 2022 Mandalay Bay Recap: Everything you Missed
October 19, 2022Our team members at InContext recently attended Groceryshop, the world’s top event for grocery and CPG innovation. Our time in Las Vegas, NV has come and gone, but we took a lot back to Chicago in the form of innovative...
How Retail Price Inflation Opened the Door for Private Label Brands
October 10, 2022For many years, big-name brands maintained a stronghold over private label brands in the retail industry. The majority of consumers were willing to pay more for a Coca-Cola product, for example, than paying less for a generic version. But the...
Going Virtual with Field Enablement
September 30, 2022In the consumer goods and retail space, a successful end-to-end strategy is not complete without an optimized field enablement process. Yet field sales reps are often challenged with constant travel, time restrictions, lack of communication, and small teams that are...
How Basket Analysis Provides Valuable Shopper Behavior Insights
September 22, 2022As the modern retail landscape becomes more competitive than ever, retailers and brands are looking for an edge to understand what shoppers are doing and why they make the choices they do. While many different tools and strategies are available...
How Virtual Merchandise Planning Can Forecast On-Shelf Availability
July 19, 2022The pandemic presented a number of challenges for the retail industry, but supply chain issues that severely impacted product availability in stores has been especially concerning. While the worst of the labor and materials shortages that caused these issues seems...
3D Planogram Software Uses You Didn’t Consider
June 22, 2022Planograms have been an irreplaceable tool in retail planning for years. Since the strategy behind store merchandising has grown more complex every year, having a tried and true method for planning a store layout has become essential. In this article,...
Showing our PRIDE: InContext Celebrates the LGBTQ+ Community
June 14, 2022When we started InContext in 2009, our mission was to help brands and retailers stay innovative in a competitive space, and that remains the same today. Innovation is also a part of our core values…it requires the understanding that change...
3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual)
May 25, 2022Understanding shopper behavior has become even more critical in today’s ever-changing retail climate. Shopping behaviors have changed more in the past few years than at any point in history. Out-of-stocks, fast moving trends, and changing regulations all affect shopper decision-making...
Virtual Collaboration Centers: “Changing the Math” of Workplace Meetings
May 9, 2022Does anyone remember the scene in The Incredibles 2 in which the son, Dash, is getting help with his math homework from his dad, Mr. Incredible? Dash declares, “That’s not the way you’re supposed to do it Dad. They want...
3 Ways to Apply VR for Sustainable Retail Planning
April 21, 2022At the onset of the 2020 global pandemic and in the many world events since, retail organizations had no choice but to shake up their longstanding practices and look at them through a new lens. In the wake of those...
