InContext Blog Resources
How Will Metaverse Shopping Change Consumer Behavior?
March 2, 20222022 kicked off with the subject of metaverse shopping making the rounds in the Twitter-sphere in a viral post where a user shared a video depicting how Walmart “envisions shopping in the #Metaverse”. The video was quick to draw commentary...
What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models
February 16, 2022Consumer behavior models can help you understand how, when, and why your customers purchase. Models can be applied to your marketing strategies and used to accurately predict who will purchase your product, as well as target the right customers at...
The Biggest Shopper Behavior Trends to Look for in 2022
February 10, 2022The retail industry went through a big period of change in the months following the global pandemic. We saw a huge shift in shopper behavior as consumers were staying at home. Retail e-commerce sales grew 32.4% year-over-year in 2020, and...
The Impact of Findability on Retail Sales
February 9, 2022In today’s competitive consumer goods industry, retail marketers have their hands full with the amount of data, the variety of tools, and the dynamic insights that are needed to create successful retail merchandising strategies. Amidst all the other retail insights...
Assortment Optimization: How to Cut Costs with VR Simulations
January 31, 2022As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all,...
Can We Really Solve Retail Labor Shortage Challenges with VR?
January 13, 2022Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021...
Does Your Shelf Space Strategy Unintentionally Minimize Profits?
January 11, 2022In the retail industry, everyone is looking for innovative ways to grow. Whether it involves eliminating extra spending, well-trained workers, or finding new and creative ways to market products, both retailers and brands are continuously striving for improvement. But what...
What VR Simulations Can Teach Us About the Shopper Journey
December 22, 2021In the retail industry, much of the marketing efforts are focused on the shopper journey. Marketing managers and brand executives spend time and resources mapping out the shopper journey in order to understand what consumers want, using that insight to...
How CPGs Maximize Profits Using Virtual Reality in Retail
December 14, 2021The consumer goods retail industry has always been a highly competitive environment. In response to the constantly changing nature of consumer behavior, the methods and tools used to sell products must evolve as well. Especially in the wake of the...
Virtual Shopper Research: Headset Not Required
December 8, 2021There are two different, yet common, responses when people inquire about virtual shopper research: “Awesome, I’ve always wanted to see how our retail environments look with VR googles on!” or “Do I have to wear one of those giant...
How Simulated Test Marketing Can Help You Go to Market Faster
December 1, 2021The landscape of consumerism is going through a major period of change, and in reaction to that change, brands and retailers are looking for ways to keep up with new consumer habits. Shoppers are making decisions faster and spending less...
The Role of the Digital Twin in Driving Retail Growth
November 4, 2021It’s time to have a real conversation about digital twins and what that means for engaging an immersive virtual environment. Facebook recently changed its name to Meta, with the goal of reinforcing its focus on immersive virtual reality as part of...