InContext Blog Resources
Don’t Get Caught in the Off-Season: VR and AI for Profitable Seasonal Merchandising
April 23, 2024The retail world thrives on capturing the seasonal spirit. Shoppers crave that pumpkin spice latte in fall, the cozy sweaters in winter, and the light and breezy dresses in spring. But for manufacturers and retailers, keeping pace with these ever-changing...
Will Restaurant CPGs Change the Quick Service Industry?
April 12, 2024In recent years, the quick service restaurant (QSR) industry has witnessed a remarkable shift in consumer preferences and behaviors, prompting significant changes in the market landscape. One notable trend that has emerged is the rise of restaurant consumer packaged goods...
Testing the Retail Positioning Outcomes of Local Product Campaigns
March 29, 2024In retail, success often hinges on strategic positioning: a multifaceted endeavor encompassing product placement, branding, pricing, and promotion. This practice, known as retail positioning, is pivotal in shaping consumer perceptions and driving sales. In recent years, however, a notable shift...
How VR is Revolutionizing Assortment Planning in Retail
March 28, 2024The art of assortment planning is a pivotal pillar in shaping the success of retail businesses. It entails meticulously orchestrating product selection and strategic placement to meet and exceed customer demands while maximizing sales. Yet, the need for swift and...
The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques
March 18, 2024In the aisles of supermarkets, every product placement, pricing label, and promotional display is strategically designed to influence consumer behavior. However, behind these seemingly simple arrangements lies a complex science that delves into the depths of consumer psychology and decision-making...
Captivate and Convert: Optimizing Your Digital Content with 3D Images
March 11, 2024In the ever-evolving landscape of e-commerce, standing out from the competition requires more than just competitive pricing and a catchy slogan. Today’s savvy online shoppers crave immersive experiences that bridge the gap between the digital world and the physical product....
Optimizing for Customer Behavior Through Planogram Supermarket Analysis
March 8, 2024Every square inch of space on a retail shelf can significantly impact sales. When it comes to product placement, the right choice can enhance the customer experience and set the pace for record growth, but the wrong choice, even minor...
The Right Time for XR Corporate Adoption is Now
March 7, 2024Extended reality (XR) – which includes virtual, augmented, and mixed reality solutions – has continued to become more accessible to organizations and consumers. While many engage through headsets, most XR experiences are available on laptops, phones and tablets. In the...
Predictive Analytics in Retail: Time Management’s Friend
March 4, 2024For retail businesses, time is not just a resource; it’s a currency. The introduction of predictive analytics, particularly when driven by Artificial Intelligence (AI), has revolutionized how retailers approach this valuable asset. This technology isn’t just a futuristic concept—it’s a...
The Contrasting Roles of Consumer & Shopper Insights in Retail Strategies
February 27, 2024In the dynamic world of retail, understanding consumer behavior and purchasing patterns is essential for success. This intricate understanding is achieved through two distinct yet interrelated lenses: consumer insights and shopper insights. While both play pivotal roles in shaping retail...
The 3D Revolution: Transforming Digital Content in 2024
February 5, 2024The digital landscape is on the verge of a shift–one that moves beyond the confines of flat screens and embraces the third dimension. 3D digital content will disrupt and redefine how we experience everything from entertainment and education to e-commerce...
Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf
February 2, 2024In the highly competitive world of retail, the battle for sales is often won or lost at the shelf. A retailer’s shelf strategy plays a pivotal role in this critical decision-making point. A well-executed shelf strategy, focusing on product arrangement,...