Blog Archives

A Different Way to Imagine Virtual Commerce

Omnichannel looks different than it did 10 years ago. Whether it’s finding items quickly, leisurely browsing, discovering new products, or conveniently ordering from a phone, today’s shoppers need ways to seamlessly shop how they want, when they want, and from...

November 30, 2022

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Virtual Store Research Benchmarks

Comparison is an essential aspect of all retail decision-making, especially when it comes to merchandising. Retailers and brands need to know how their decisions stack up against their competitors and the industry as a whole. Whether you’re testing out new...

November 16, 2022

Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

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Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

We’re often asked about our recommendations when it comes to implementing virtual capabilities and solutions into a go-to-market strategy. There are many different use-cases for virtual simulations, so we want to make it as easy as possible to understand how...

November 14, 2022

Blog

Who Uses Virtual Retail Software?

Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...

November 11, 2022

Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know

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Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know

Selling items in your store is about more than just what’s on the shelves. In fact, the placement and display of your products can hugely impact sales—especially when it comes to impulse items at checkout. There’s an entire field dedicated...

November 7, 2022

9 Driving Forces Behind Impulse Purchase Decisions

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9 Driving Forces Behind Impulse Purchase Decisions

Roughly 95% of Americans make in-store impulse purchases. You know the feeling—you’re in the middle of a shopping trip looking for a specific item to find, but then you see something else that catches your eye, and all self-control flies...

October 21, 2022

Groceryshop Conference 2022 Mandalay Bay Recap: Everything you Missed

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Groceryshop Conference 2022 Mandalay Bay Recap: Everything you Missed

Our team members at InContext recently attended Groceryshop, the world’s top event for grocery and CPG innovation. Our time in Las Vegas, NV has come and gone, but we took a lot back to Chicago in the form of innovative...

October 19, 2022

How Retail Price Inflation Opened the Door for Private Label Brands

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How Retail Price Inflation Opened the Door for Private Label Brands

For many years, big-name brands maintained a stronghold over private label brands in the retail industry. The majority of consumers were willing to pay more for a Coca-Cola product, for example, than paying less for a generic version. But the...

October 10, 2022

Blog

Going Virtual with Field Enablement

In the consumer goods and retail space, a successful end-to-end strategy is not complete without an optimized field enablement process. Yet field sales reps are often challenged with constant travel, time restrictions, lack of communication, and small teams that are...

September 30, 2022

How Basket Analysis Provides Valuable Shopper Behavior Insights

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How Basket Analysis Provides Valuable Shopper Behavior Insights

As the modern retail landscape becomes more competitive than ever, retailers and brands are looking for an edge to understand what shoppers are doing and why they make the choices they do. While many different tools and strategies are available...

September 22, 2022

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Category: Blog

A Different Way to Imagine Virtual Commerce

Virtual Store Research Benchmarks

Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

Who Uses Virtual Retail Software?

Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know

9 Driving Forces Behind Impulse Purchase Decisions

Groceryshop Conference 2022 Mandalay Bay Recap: Everything you Missed

How Retail Price Inflation Opened the Door for Private Label Brands

Going Virtual with Field Enablement

How Basket Analysis Provides Valuable Shopper Behavior Insights

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