InContext White Paper Resources
The Next Natural Step in Online Retail: V-Commerce
April 5, 2021COVID-19 changed the way we shop. Retail foot traffic came nearly to a halt, causing e-commerce to take flight like never before. Online grocery, which was previously the less-preferred method of shopping, quickly became a necessity for a large swath...
The COVID-19 Impact on Shopper Insights
May 5, 2020We now know that virtual shopping studies can be successfully executed today, using adjusted trip missions. By including questions about the COVID-19 impact on shopping, we can help to fully explain behavior, as well as understand what behavior will become...
6 Ways You Can Leverage Virtual Now for Retail Planning
April 2, 2020The COVID-19 pandemic caused plenty of upheaval in the retail place. But it’s not the first time we’ve been through uncertain times. Whether it’s a natural disaster or an economic downturn, technology has been there to help retailers and brands...
Best Practices in Virtual Shopper Research
January 14, 2020When it comes to all of the different shopper research options these days, it can be overwhelming to navigate. So we’ve made it a little simpler. Throughout this guide, we will help you see just why and how virtual research...
Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual
July 16, 2019Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better...
Going Beyond Purchase Intent with Virtual
November 11, 2018For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by...
Virtual Shopper Decision Trees: Everything You Need to Know
September 14, 2018For brands, constructing a consumer decision tree is a common practice, which can provide a deeper understanding how shoppers make choices at the shelf. The problem with most consumer decision tree methods is that they’re typically based solely on either...
The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI
April 30, 2017The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever....
Rapid Virtual Prototyping for 21st Century Shopper Insight
March 4, 2017To say that CPG and retail professionals have a lot on their plates right now might be the understatement of the year. The industry is in a state of transition, and they’re under pressure to figure out what will improve...
Bridging the Data Divide: How Virtual Technology Unlocks Insights into the Future of Retailing
May 7, 2016From purchase data, to web browsing patterns and social media posts, to mobile device locations, loyalty programs, search habits and email, there has been an unprecedented explosion of data that retailers and CPG companies can tap. But if that plethora...
Optimizing the Shopper Experience
October 21, 2015Virtual technology can help retailers and manufacturers adapt to changing market conditions and provide a competitive edge. Our report, below, explains why the changing retail landscape is primed for innovative virtual store solutions.