InContext White Paper Resources
The State of XR Business Adoption
December 5, 2023Extended reality (XR)–which includes AI, virtual and augmented reality technologies– is quickly becoming a disrupter to strategic planning for many organizations; but understanding how to harness it is often the biggest hurdle. At InContext, we know our clients need help...
Beyond ChatGPT: Putting AI to Work for Predictive Shopper Behavior
November 2, 2023Artificial intelligence (AI) is a game-changing technology that is growing exponentially, thanks to today’s world of nearly infinite amounts of data. At InContext, we’ve created an AI model specific to our massive data lake of virtual shopper research, called Arrangement...
Going Beyond Purchase Intent with Virtual
October 28, 2023For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by...
A Practical Guide to Brand Marketing in the Metaverse
June 5, 2023Whether it’s augmented reality (AR), virtual reality (VR), or mixed reality (MR), immersive experiences offer a myriad of opportunities for businesses across various industries. Industries operating within a metaverse aren’t too far off. Start your journey and be ready for...
The Next Natural Step in Online Retail: V-Commerce
April 5, 2021COVID-19 changed the way we shop. Retail foot traffic came nearly to a halt, causing e-commerce to take flight like never before. Online grocery, which was previously the less-preferred method of shopping, quickly became a necessity for a large swath...
The COVID-19 Impact on Shopper Insights
May 5, 2020We now know that virtual shopping studies can be successfully executed today, using adjusted trip missions. By including questions about the COVID-19 impact on shopping, we can help to fully explain behavior, as well as understand what behavior will become...
6 Ways You Can Leverage Virtual Now for Retail Planning
April 2, 2020The COVID-19 pandemic caused plenty of upheaval in the retail place. But it’s not the first time we’ve been through uncertain times. Whether it’s a natural disaster or an economic downturn, technology has been there to help retailers and...
Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual
July 16, 2019Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better...
The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI
April 30, 2017The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever....
Rapid Virtual Prototyping for 21st Century Shopper Insight
March 4, 2017To say that CPG and retail professionals have a lot on their plates right now might be the understatement of the year. The industry is in a state of transition, and they’re under pressure to figure out what will improve...