Shopper Insights
Win at shelf.
Strategize in a risk-free space
Customize retail recommendations
Connect shopper attitudes to behaviors
Understanding today’s shoppers is critical. Yet brands and retailers are often not using the right tools to get the full picture. Asking questions about purchase intent isn’t good enough: people say one thing but do another. Relying on historical data from the past few years? Good luck.
91%
Virtual store research from InContext ties shopper attitudes to their observed behaviors, through an online digital shopping simulation. You get powerful insights predictive of in-store results, and with a team of experts with deep industry experience to help guide you along the way.
Our virtual research methodologies enable dozens of unique study designs, a robust database of norms and benchmarks, and can tie into our virtual simulation platform, ShopperMX, for visualization use cases and to further scale your in-store planning strategy.
Virtual shopper research methods save time and enable deeper insights into how shoppers behave at the shelf, and why.
Study Design
Shopper Testing
Virtual Store Set-Up
Analysis & Insights
Uncover unique shopper insights on your new or existing in-store concepts with the power of 3D.
Shelves
Display & Signage
New Products
Package Design
Pricing
Promotion
Macro Store Flow
Switch or Walk?
Shopper Decision Trees
Qualitative Research
Case Studies
Success stories from clients
Our resources center is full of industry-changing insights in the form of blog articles, white papers, case studies, webinars and videos. Here’s a peek at the latest.
