Shopper Insights

Win at shelf.

Strategize in a risk-free space

Customize retail recommendations

Connect shopper attitudes to behaviors

Insights predictive of in-store results

Understanding today’s shoppers is critical. Yet brands and retailers are often not using the right tools to get the full picture. Asking questions about purchase intent isn’t good enough: people say one thing but do another. Relying on historical data from the past few years? Good luck.

91%

These correlation rates don't lie

Virtual store research from InContext ties shopper attitudes to their observed behaviors, through an online digital shopping simulation. You get powerful insights predictive of in-store results, and with a team of experts with deep industry experience to help guide you along the way.

Integrate, align and scale your strategy

Our virtual research methodologies enable dozens of unique study designs, a robust database of norms and benchmarks, and can tie into our virtual simulation platform, ShopperMX, for visualization use cases and to further scale your in-store planning strategy.

Get faster, more informed shopper insights

Virtual shopper research methods save time and enable deeper insights into how shoppers behave at the shelf, and why.

Study Design

Our team of research experts guides you through study design to set-up a test that will answer your business questions with confidence. We provide recommended methodology, shopper sample, data collection and analysis plan.

Shopper Testing

Respondents complete an on-line shopping exercise and survey. We capture robust behavioral and attitudinal data from thousands of shoppers, in a matter of days, anywhere in the world.

Virtual Store Set-Up

You can do it yourself, or we can do it for you. Set-up your study in 3D by selecting a store template (branded stores or generic layouts), populate the store with 3D products, displays and store signage. Create as many versions as you need to match your category vision!

Analysis & Insights

From the initial topline report and working session to final presentation, our team digs deep into the data to provide comprehensive and robust recommendations that drive your topline!

What Can You Test in Virtual?

Uncover unique shopper insights on your new or existing in-store concepts with the power of 3D.

Shelves

Which environment or assortment delivers the optimal performance?

Display & Signage

Which display is noticed, understood and drives sales?

New Products

Where do shoppers expect to find your new product? What does it do for the category?

Package Design

Which package is noticed, liked and results in shopper purchase?

Pricing

What is the impact of pricing on shoppers’ perception of value?

Promotion

How do alternative promotional scenarios impact sales?

Macro Store Flow

How does a different store layout improve shoppers’ purchase behavior?

Switch or Walk?

Which products is most substitutable?

Shopper Decision Trees

How do shoppers shop your category? What products are substitutable?

Qualitative Research

How do shoppers truly feel about your product, the POG, the experience, etc?

Impulse Purchases

What drives impulse purchase decisions?

Benchmarks

How do your virtual store research results stack up against years of comparable study data.

Case Studies

Success stories from clients

Shelf research identifies $40M growth potential

A ShopperMX shelf test revealed a client’s the 14% growth potential with horizontal shelf blocks, delivering an ROI of 800:1.

Read Case Study

Custom packaging redesign study saves client $500k

A custom research test shows the current design performs better with shoppers.