InContext Case Studies
Driving Incremental Value with AR Visualization
June 12, 2023Objective A large beverage manufacturer wanted to increase the number of point of interest (POI) displays sold in the field across their large format channel. The manufacturer hoped the extra display sales would help them achieve their annual sales target,...
3D Product Modeling for Frictionless Checkout
March 31, 2023  Objective In an article published by Retail Touchpoints, 74% of brick-and-mortar shoppers said the checkout process was the biggest pain point in their retail experience. As such, this was only further confirmation for a leading U.S. retail corporation to...
Retailer leverages 3D product modeling to quickly launch AR tool
March 27, 2023Â Objective A leading retail warehouse club was looking to enhance their shopper experience by enabling large items to be visualized in augmented reality (AR). The goal was for members to be able to view large objects in augmented reality...
Spirits Aisle Rearrangement
March 14, 2023Objective A global spirits manufacturer client wanted to convince one of their largest retailers (a large national wine & spirits store) to rearrange merchandising of their spirits aisles.
Drug store gains 31% increase in private label brand sales
November 30, 2021A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...
CPG Brand’s VR adoption leads to 9x ROI
June 4, 2020Here’s how a major CPG manufacturer implemented widespread VR adoption for their in-store strategies, laying the groundwork for future operational applications. Background A major CPG brand began working with InContext Solutions in 2012. Five years and further investments in platform...
Brand extension test identifies optimal placement
November 12, 2019The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...
Field sales organization improves store sell-in by 19%
September 18, 2019The Challenge Historically, a manufacturer was providing an extensive internal PowerPoint presentation which outlined major promotions on a quarterly basis. Sales leadership was looking to improve sell-in by providing the organization with customer-facing materials to communicate major national and customer...
Switching study prevents retailer from de-listing SKU
September 16, 2019The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...
Shopper test reveals impact of promotional price points
August 6, 2019The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....
Expand SKU offerings with virtual shopper decision trees
July 31, 2019The Challenge A manufacturer client wanted to better understand purchase influences for their target shoppers in the hard-to-track convenience store channel, as well as intensify their focus on thought leadership. The Method The manufacturer had recently secured the Category Captaincy....