Consumer attitudes toward health and wellness are constantly evolving. Today, that evolution is being accelerated by factors ranging from social media and personalized nutrition to the focus on protein and the rapid adoption of GLP-1 medications. As shoppers increasingly focus...
The Challenge A Sports Nutrition Manufacturer wanted to evaluate and identify strategies that would increase sales and improve shopper perceptions of their online shopping experience.
Objective A prominent manufacturer wanted to accelerate their speed to market, reduce cost of innovation, and drive topline growth based on their trade spend when it came to promotions. They were looking to introduce a display to aid category shopability...
Objective In an article published by Retail Touchpoints, 74% of brick-and-mortar shoppers said the checkout process was the biggest pain point in their retail experience. As such, this was only further confirmation for a leading U.S. retail corporation to...
Objective A leading retail warehouse club was looking to enhance their shopper experience by enabling large items to be visualized in augmented reality (AR). The goal was for members to be able to view large objects in augmented reality...
Here’s how a major CPG manufacturer implemented widespread VR adoption for their in-store strategies, laying the groundwork for future operational applications. Background A major CPG brand began working with InContext Solutions in 2012. Five years and further investments in platform...
The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...
The Challenge Historically, a manufacturer was providing an extensive internal PowerPoint presentation which outlined major promotions on a quarterly basis. Sales leadership was looking to improve sell-in by providing the organization with customer-facing materials to communicate major national and customer...
The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....
The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...
The Challenge Teams from both a large snack foods manufacturer and a national retailer wanted to plan and execute a successful snacks category reset. But they needed a strategy that would allow them to efficiently collaborate and iterate on concepts,...
