InContext Case Studies
Driving Ecommerce Basket Size Through Relevant Interruptions
May 12, 2026The Challenge A Sports Nutrition Manufacturer wanted to evaluate and identify strategies that would increase sales and improve shopper perceptions of their online shopping experience.
3D Product Modeling for Frictionless Checkout
March 31, 2023Objective In an article published by Retail Touchpoints, 74% of brick-and-mortar shoppers said the checkout process was the biggest pain point in their retail experience. As such, this was only further confirmation for a leading U.S. retail corporation to...
Retailer leverages 3D product modeling to quickly launch AR tool
March 27, 2023Objective A leading retail warehouse club was looking to enhance their shopper experience by enabling large items to be visualized in augmented reality (AR). The goal was for members to be able to view large objects in augmented reality...
CPG Brand’s VR adoption leads to 9x ROI
June 4, 2020Here’s how a major CPG manufacturer implemented widespread VR adoption for their in-store strategies, laying the groundwork for future operational applications. Background A major CPG brand began working with InContext Solutions in 2012. Five years and further investments in platform...
Brand extension test identifies optimal placement
November 12, 2019The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...
Field sales organization improves store sell-in by 19%
September 18, 2019The Challenge Historically, a manufacturer was providing an extensive internal PowerPoint presentation which outlined major promotions on a quarterly basis. Sales leadership was looking to improve sell-in by providing the organization with customer-facing materials to communicate major national and customer...
Shopper test reveals impact of promotional price points
August 6, 2019The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....
Client increases cross-category purchases by 2% in 12 weeks
June 24, 2019The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...
Retailer and brand collab cuts down on research time by 6 months
June 6, 2019The Challenge Teams from both a large snack foods manufacturer and a national retailer wanted to plan and execute a successful snacks category reset. But they needed a strategy that would allow them to efficiently collaborate and iterate on concepts,...
Hybrid shelf concept increases gain by 14%
May 31, 2019During a category review, a retailer’s category captain presented a new shelf arrangement which would improve penetration, while maintaining or growing sales, a mutual goal. To address the retailer’s own brand objectives in addition, they developed a hybrid shelf concept with the intent...
Virtual A/B test yields +9% in sales growth
April 10, 2019Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed...