InContext Case Studies
Spirits Aisle Rearrangement Study
March 14, 2023Objective A global spirits manufacturer client wanted to convince one of their largest retailers (a large national wine & spirits store) to rearrange merchandising of their spirits aisles.
Drug store gains 31% increase in private label brand sales
November 30, 2021A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...
CPG Brand’s VR adoption leads to 9x ROI
June 4, 2020Here’s how a major CPG manufacturer implemented widespread VR adoption for their in-store strategies, laying the groundwork for future operational applications. Background A major CPG brand began working with InContext Solutions in 2012. Five years and further investments in platform...
Brand extension test identifies optimal placement
November 12, 2019The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...
Manufacturer saves over $100k on new product launch
November 9, 2019The Challenge Faced with 17 potential in-store executions, a manufacturer needed to come up with a winning strategy for introducing their new product in-store. The business was facing fundamental location questions while looking for a rock solid sales story that...
Field sales organization improves store sell-in by 19%
September 18, 2019The Challenge Historically, a manufacturer was providing an extensive internal PowerPoint presentation which outlined major promotions on a quarterly basis. Sales leadership was looking to improve sell-in by providing the organization with customer-facing materials to communicate major national and customer...
Switching study prevents retailer from de-listing SKU
September 16, 2019The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...
Shopper test reveals impact of promotional price points
August 6, 2019The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....
Expand SKU offerings with virtual shopper decision trees
July 31, 2019The Challenge A manufacturer client wanted to better understand purchase influences for their target shoppers in the hard-to-track convenience store channel, as well as intensify their focus on thought leadership. The Method The manufacturer had recently secured the Category Captaincy....
Custom packaging redesign study saves client $500k
July 12, 2019The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they...
Client increases cross-category purchases by 2% in 12 weeks
June 24, 2019The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...
Shelf research identifies $40M growth potential
June 13, 2019The Challenge A manufacturer had three different shelving strategies that were used in varying degrees across retail partners; ribboning, vertical blocks and horizontal blocks. They wanted to identify which was the best POG for their brands and move to implement...