Case Studies Archives

3D Product Modeling for Frictionless Checkout

Objective In an article published by Retail Touchpoints, 74% of brick-and-mortar shoppers said the checkout process was the biggest pain point in their retail experience. As such, this was only further confirmation for a leading U.S. retail corporation to...

March 31, 2023

Retailer leverages 3D product modeling to quickly launch AR tool

Case Studies

Retailer leverages 3D product modeling to quickly launch AR tool

Objective A leading retail warehouse club was looking to enhance their shopper experience by enabling large items to be visualized in augmented reality (AR). The goal was for members to be able to view large objects in augmented reality...

March 27, 2023

Case Studies

Spirits Aisle Rearrangement

Objective A global spirits manufacturer client wanted to convince one of their largest retailers (a large national wine & spirits store) to rearrange merchandising of their spirits aisles.

March 14, 2023

Case Studies

Drug store gains 31% increase in private label brand sales

A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...

November 30, 2021

Case Studies

CPG Brand’s VR adoption leads to 9x ROI

Here’s how a major CPG manufacturer implemented widespread VR adoption for their in-store strategies, laying the groundwork for future operational applications. Background A major CPG brand began working with InContext Solutions in 2012. Five years and further investments in platform...

June 4, 2020

Case Studies

Brand extension test identifies optimal placement

The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...

November 12, 2019

Manufacturer saves over $100k on new product launch

Case Studies

Manufacturer saves over $100k on new product launch

November 9, 2019

Field sales organization improves store sell-in by 19%

Case Studies

Field sales organization improves store sell-in by 19%

The Challenge Historically, a manufacturer was providing an extensive internal PowerPoint presentation which outlined major promotions on a quarterly basis. Sales leadership was looking to improve sell-in by providing the organization with customer-facing materials to communicate major national and customer...

September 18, 2019

Case Studies

Switching study prevents retailer from de-listing SKU

The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...

September 16, 2019

Shopper test reveals impact of promotional price points

Case Studies

Shopper test reveals impact of promotional price points

The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....

August 6, 2019

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Category: Case Studies

3D Product Modeling for Frictionless Checkout

Retailer leverages 3D product modeling to quickly launch AR tool

Spirits Aisle Rearrangement

Drug store gains 31% increase in private label brand sales

CPG Brand’s VR adoption leads to 9x ROI

Brand extension test identifies optimal placement

Manufacturer saves over $100k on new product launch

Field sales organization improves store sell-in by 19%

Switching study prevents retailer from de-listing SKU

Shopper test reveals impact of promotional price points

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