Case Studies Archives

Client increases cross-category purchases by 2% in 12 weeks

The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...

June 24, 2019

Shelf research identifies $40M growth potential

Case Studies

Shelf research identifies $40M growth potential

The Challenge A manufacturer had three different shelving strategies that were used in varying degrees across retail partners; ribboning, vertical blocks and horizontal blocks. They wanted to identify which was the best POG for their brands and move to implement...

June 13, 2019

Case Studies

Retailer and brand collab cuts down on research time by 6 months

The Challenge Teams from both a large snack foods manufacturer and a national retailer wanted to plan and execute a successful snacks category reset. But they needed a strategy that would allow them to efficiently collaborate and iterate on concepts,...

June 6, 2019

Retailer saves time and money on seasonal displays

Case Studies

Retailer saves time and money on seasonal displays

June 3, 2019

Case Studies

Hybrid shelf concept increases gain by 14%

During a category review, a retailer’s category captain presented a new shelf arrangement which would improve penetration, while maintaining or growing sales, a mutual goal. To address the retailer’s own brand objectives in addition, they developed a hybrid shelf concept with the intent...

May 31, 2019

Case Studies

Retailer Looks to Reduce Cost, Labor, and Risk with Resets

The world’s leading retailers are faced with the evolving demand of today’s omnichannel shopper; requiring in-store shopping experiences to be relevant, meaningful, and drive conversion. To effectively capitalize on the opportunity, this means that the merchandising process needs to evolve...

May 21, 2019

Case Studies

Virtual A/B test yields +9% in sales growth

Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed...

April 10, 2019

Case Studies

Virtual tests lift sales and validate assortment changes

Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level....

April 10, 2019

Case Studies

Manufacturer creates video with ShopperMX to drive engagement, impact, and savings

Challenge A manufacturing company needed to bring its quarterly display execution strategy to life. They wanted a video to create a more compelling and engaging story for their customer teams. Historically, this was created in a 50 page PowerPoint deck...

April 10, 2019

Case Studies

InContext helped National Pork Board increase pork sales without negatively affecting other meat sales

The Challenge On behalf of the National Pork Board, Midan Marketing wanted to determine if increasing the number of pork SKUs could increase sales of fresh packaged pork products and of the overall fresh packaged meat category (including pork, beef,...

January 19, 2019

1 2 3

Category: Case Studies

Client increases cross-category purchases by 2% in 12 weeks

Shelf research identifies $40M growth potential

Retailer and brand collab cuts down on research time by 6 months

Retailer saves time and money on seasonal displays

Hybrid shelf concept increases gain by 14%

Retailer Looks to Reduce Cost, Labor, and Risk with Resets

Virtual A/B test yields +9% in sales growth

Virtual tests lift sales and validate assortment changes

Manufacturer creates video with ShopperMX to drive engagement, impact, and savings

InContext helped National Pork Board increase pork sales without negatively affecting other meat sales

Use Cases

Resources

Newsletter