Virtual tests lift sales and validate assortment changes


The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were:


  • Delineate impacts of cube and price changes to improve planning at the account team level.
  • Assess base price change impact.
  • Test and validate assortment optimization.
  • Provide data-driven insights for sell-in support for account teams to improve execution.


  • The assortment change lifted sales for the manufacturer.
  • The additional size assortment benefited the category as a whole versus the additional flavor assortment.
  • Cube changes improved shopability of the aisle.
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