Innovation Dies in the 18 Months Between “Great Idea” and “On Shelf.” Here’s How to Shrink That Window.
Most CPG innovation doesn’t fail in the lab. It fails in the gap.
Virtual Merchandise Shelf Planning: Placement, Findability, and Availability
“Seventy-six percent of purchase decisions are made in-store.” It’s one of the most repeated numbers in shopper marketing, and it’s also, by the industry’s own admission, a dangerous one. Shopper marketing consultancy Engage has pointed out that in-store decision rates...
Case Study: Reinventing the Health & Wellness Aisle
Consumer attitudes toward health and wellness are constantly evolving. Today, that evolution is being accelerated by factors ranging from social media and personalized nutrition to the focus on protein and the rapid adoption of GLP-1 medications. As shoppers increasingly focus...
What Is Extended Reality? Why Retail XR Depends on Data, Not Just Technology
Extended reality, or XR, is the umbrella term for immersive technologies that blend physical and digital environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). In retail, XR is used for everything from virtual store testing and...
Food Trends Move Fast — Can Your In-Store Strategy Keep Up?
Whether driven by social media, the economy, or the latest health recommendations, food trends create opportunity and complexity for brands. Trends like high-protein foods, functional beverages, low-sugar products, gut-health ingredients, and clean-label snacks can gain mainstream traction almost overnight. But...
Driving Ecommerce Basket Size Through Relevant Interruptions
The Challenge A Sports Nutrition Manufacturer wanted to evaluate and identify strategies that would increase sales and improve shopper perceptions of their online shopping experience.
Your Omnichannel Testing Approach Needs to Evolve—Here’s What is Driving the Shift
For many years, ecommerce testing and in-store testing lived in separate worlds. Different teams, different tools and approaches, and different metrics. But that model no longer fits with today’s shopper profile. That’s because shoppers now tend to move fluidly between...