Author: Gina Joseph

Most CPG innovation doesn’t fail in the lab. It fails in the gap.

“Seventy-six percent of purchase decisions are made in-store.” It’s one of the most repeated numbers in shopper marketing, and it’s also, by the industry’s own admission, a dangerous one. Shopper marketing consultancy Engage has pointed out that in-store decision rates...

Extended reality, or XR, is the umbrella term for immersive technologies that blend physical and digital environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). In retail, XR is used for everything from virtual store testing and...

Whether driven by social media, the economy, or the latest health recommendations, food trends create opportunity and complexity for brands. Trends like high-protein foods, functional beverages, low-sugar products, gut-health ingredients, and clean-label snacks can gain mainstream traction almost overnight. But...