A Practical Guide to Brand Marketing in the Metaverse
Whether it’s augmented reality (AR), virtual reality (VR), or mixed reality (MR), immersive experiences offer a myriad of opportunities for businesses across various industries. Industries operating within a metaverse aren’t too far off. Start your journey and be ready for...
How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness
Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...
What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space
Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...
The Top 9 Benefits of Augmented Reality in Retail
If you’re reading this, chances are you’re a forward-thinking business owner or decision-maker in the retail world. Now, imagine offering your customers the ability to visualize how a piece of furniture would seamlessly fit into their home or how a...
What Virtual Stores Tell Us About Shopper Behavior
Even before the pandemic caused widespread shutdowns and encouraged many people to stay away from physical store locations, e-commerce was already revolutionizing the retail industry and disrupting traditional brick-and-mortar stores. Thanks to e-commerce platforms like Amazon, online stores are now...
Filling the Basket: The Power of Cross-Category Purchasing
A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...
NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay
It could be said that 2022 was the year of Metaverse. After Mark Zuckerberg changed Facebook’s name to Meta in October 2021, we saw a lot of conversation around metaverse(s) and what they could mean for the future of how...
Optimizing the Supermarket Shelf: 3D Model Simulations to Try in 2023
As the competition in the retail industry continues to grow, retailers are always on the lookout for new ways to improve the in-store shopping experience. One way to achieve this is through the use of 3D model simulations. With the...
7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing
Physical products are the bread and butter of retail and consumer packaged goods (CPG) businesses. But in today’s digital-first world, providing an immersive product experience can be challenging, especially regarding online shopping experiences. You want to give customers a realistic...