Author: Gina Joseph

With over 4.7 million new businesses starting yearly, understanding and measuring brand loyalty has never been more critical. Traditional methods of gauging customer loyalty are augmented by cutting-edge technologies, offering deeper insights and more accurate predictions. One such innovative approach...

In 2024, e-commerce sales worldwide are projected to surpass $6.5 trillion, highlighting a dramatic shift in how we shop. As digital platforms become a major shopping mode, the demand for innovative, engaging, and seamless in-store shopper experiences has skyrocketed, meaning...

Unlocking the potential of shopper data through artificial intelligence (AI) represents a pivotal turning point in the realm of retail. In today’s marketplace, understanding consumer behavior is more critical than ever, and harnessing the power of AI offers unparalleled opportunities...