Gina Joseph, Author at InContext Solutions

The Contrasting Roles of Consumer & Shopper Insights in Retail Strategies

In the dynamic world of retail, understanding consumer behavior and purchasing patterns is essential for success. This intricate understanding is achieved through two distinct yet interrelated lenses: consumer insights and shopper insights. While both play pivotal roles in shaping retail...

February 27, 2024

The 3D Revolution: Transforming Digital Content in 2024

Blog

The 3D Revolution: Transforming Digital Content in 2024

The digital landscape is on the verge of a shift–one that moves beyond the confines of flat screens and embraces the third dimension. 3D digital content will disrupt and redefine how we experience everything from entertainment and education to e-commerce...

February 5, 2024

Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf

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Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf

In the highly competitive world of retail, the battle for sales is often won or lost at the shelf. A retailer’s shelf strategy plays a pivotal role in this critical decision-making point. A well-executed shelf strategy, focusing on product arrangement,...

February 2, 2024

Actionable Insights into Voice of Customer

Case Studies

Actionable Insights into Voice of Customer

Objective A manufacturer wanted to understand the best approach to creating an intuitive online shopping experience for their customers that is as natural as in-store shopping. To do this, they decided to run a qualitative research study that would arm...

February 2, 2024

8 Ways CPG Analytics Are Shaping Retail Trends in 2024

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8 Ways CPG Analytics Are Shaping Retail Trends in 2024

The role of consumer packaged goods (CPG) analytics has become more pivotal than ever in the retail landscape. As the backbone of modern retail strategies, CPG analytics influence decisions and actively shape the future of purchasing. This blog post delves...

January 23, 2024

Planogram Optimization: Validate Research and Execution in 3D

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Planogram Optimization: Validate Research and Execution in 3D

In retail space management, every shelf, every product, and every square inch of store space plays a pivotal role in attracting and engaging customers. This is where the magic of planograms comes into play. A planogram is a detailed blueprint,...

January 10, 2024

How to Win Over Value Shoppers in an Economic Downturn

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How to Win Over Value Shoppers in an Economic Downturn

In times of economic downturn, the retail landscape undergoes a significant transformation, marked by a distinct shift in consumer behavior. As financial constraints tighten, a new type of consumer emerges at the forefront: the value shopper. This group, characterized by...

January 8, 2024

Can Retail Merchandising Software Help Drive Revenue?

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Can Retail Merchandising Software Help Drive Revenue?

With the retail industry constantly evolving, driven by technological advancements and changing consumer behaviors, businesses seek innovative strategies to stay ahead. Enter retail merchandising software, a game-changing tool designed to optimize product display, manage inventory efficiently, and enhance overall customer...

January 3, 2024

Organizations are Finding Valuable Benefits to XR Adoption

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Organizations are Finding Valuable Benefits to XR Adoption

Extended reality (XR) is rapidly transforming the way organizations operate. In fact, more than 70% of large companies currently use extended reality solutions to make strategic decisions today more effectively.

December 13, 2023

2023 in Review: Shaping the Future of VR and AR Retail Experiences

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2023 in Review: Shaping the Future of VR and AR Retail Experiences

As a pioneer in virtual reality (VR) and augmented reality (AR) solutions for retail, InContext has been making waves in the industry throughout 2023. As technology continues to evolve, we continue to provide solutions that revolutionize the way businesses approach...

December 13, 2023

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Author: Gina Joseph

The Contrasting Roles of Consumer & Shopper Insights in Retail Strategies

The 3D Revolution: Transforming Digital Content in 2024

Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf

Actionable Insights into Voice of Customer

8 Ways CPG Analytics Are Shaping Retail Trends in 2024

Planogram Optimization: Validate Research and Execution in 3D

How to Win Over Value Shoppers in an Economic Downturn

Can Retail Merchandising Software Help Drive Revenue?

Organizations are Finding Valuable Benefits to XR Adoption

2023 in Review: Shaping the Future of VR and AR Retail Experiences

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