Gina Joseph, Author at InContext Solutions

Saving $1 Million: Evaluating New Displays with Virtual

Objective A prominent manufacturer wanted to accelerate their speed to market, reduce cost of innovation, and drive topline growth based on their trade spend when it came to promotions. They were looking to introduce a display to aid category shopability...

March 13, 2026

By 2027 Every Packaging Decision Should Be Data-Backed

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By 2027 Every Packaging Decision Should Be Data-Backed

Product packaging has become one of the most powerful levers on the grocery shelf. The global market for packaging design services was estimated at about $26.6 billion in 2025 and is projected to reach roughly $35.1 billion by 2032, driven...

March 13, 2026

Everyone’s Talking About AI for CPG; Here’s How to Turn it Into In‑Store Wins

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Everyone’s Talking About AI for CPG; Here’s How to Turn it Into In‑Store Wins

If you want proof that AI has moved from a buzzword to a backbone of businesses, just take a look at the numbers. The global AI market was estimated to hit $244 billion in 2025, and U.S. companies alone poured...

March 5, 2026

Augmented Reality Grocery Store Experiences to Try in 2026

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Augmented Reality Grocery Store Experiences to Try in 2026

Augmented reality (AR) has quickly moved from a novelty to an essential part of retail. According to Grand View Research, the global augmented reality in retail market was valued at 7.84 billion dollars in 2024 and is projected to reach...

March 3, 2026

The Future of Shopper Insights Is Synthetic Data

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The Future of Shopper Insights Is Synthetic Data

The word synthetic sparks mixed reactions. To some, it means fake or artificial, such as synthetic fabrics or artificial flavors. But in many fields, from healthcare to computer vision, synthetic has become synonymous with innovation. We rely on it to...

February 23, 2026

The Secret to a Better Category Management Strategy Isn’t More Data; It’s Smarter Testing

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The Secret to a Better Category Management Strategy Isn’t More Data; It’s Smarter Testing

Pretend you’re a category manager armed with 18 months of point-of-sale data, plus rich shopper demographics and competitive intelligence on how rival brands are performing at the shelf. You know exactly how your category is performing, yet when it comes...

February 18, 2026

What Retailers Need to Know About the Fastest-Growing CPG Categories in 2026

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What Retailers Need to Know About the Fastest-Growing CPG Categories in 2026

Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) brands compete for attention and online sales. But how do most retailers decide what to stock, and exactly where to place it, for the best...

January 27, 2026

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January 12, 2026

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InContext Solutions Names Brendan Light as Chief Market Development Officer

Brendan rejoins the company to expand and grow InContext’s digital twin platform

January 8, 2026

Staying Ahead of Changing Grocery Shopper Behavior in 2026 — With AI

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Staying Ahead of Changing Grocery Shopper Behavior in 2026 — With AI

Staying ahead of changing grocery shopper behavior can feel like trying to catch up with a train that keeps increasing its speed. Most grocers spend months aligning category plans and coordinating resets, only to watch shopping habits morph the moment...

December 12, 2025

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Author: Gina Joseph

Saving $1 Million: Evaluating New Displays with Virtual

By 2027 Every Packaging Decision Should Be Data-Backed

Everyone’s Talking About AI for CPG; Here’s How to Turn it Into In‑Store Wins

Augmented Reality Grocery Store Experiences to Try in 2026

The Future of Shopper Insights Is Synthetic Data

The Secret to a Better Category Management Strategy Isn’t More Data; It’s Smarter Testing

What Retailers Need to Know About the Fastest-Growing CPG Categories in 2026

Stronger Together: Unlocking Retail Success Through Collaborative Planning

InContext Solutions Names Brendan Light as Chief Market Development Officer

Staying Ahead of Changing Grocery Shopper Behavior in 2026 — With AI

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