Gina Joseph, Author at InContext Solutions

Shopper Experience: Trust the Data Not the Trends

The shopper experience has become a pivotal factor in the success of retail businesses. The goal is to create an environment where customers find what they need while leaving them with a positive feeling about their interaction with your brand....

December 1, 2023

From Future Need to Crucial Investment: XR’s Role in Business Today

Blog

From Future Need to Crucial Investment: XR’s Role in Business Today

Extended reality (XR) has been around for several decades, which includes augmented reality (AR) and virtual reality (VR) technologies. InContext has been at the forefront in enabling organizations to leverage virtual reality (VR) solutions to drive strategic decision-making for over...

November 27, 2023

Extended Reality Adoption for Organizational Evolution

Blog

Extended Reality Adoption for Organizational Evolution

Technology has long played a critical role in allowing organizations to grow, leading to critical innovation, organizational efficiencies, and competitive advantages in the marketplace. The challenge for many companies is understanding the right time to lean in and invest. Implementing new systems,...

November 21, 2023

How InContext’s 3D Visualizers Set the Standard for CPG in XR

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How InContext’s 3D Visualizers Set the Standard for CPG in XR

Consumer packaged goods (CPGs) have always played a pivotal role in the retail industry, serving as essential staples that consistently attract and retain customers. However, the visual digitization of these goods has sparked a transformative revolution. From virtual product testing...

November 16, 2023

Blog

What is SMX GO? AR for Retail Execution

By now, you are probably aware of the many different uses for augmented reality (AR) in the retail space. Everything from online shopping experiences and interactive in-store marketing, to associate training tools, have been enhanced by AR in one way...

November 8, 2023

AI Merchandising for Optimal Shelf Arrangement

Blog

AI Merchandising for Optimal Shelf Arrangement

In retail, optimizing shelf arrangement is an intricate dance between art and science. Finding that perfect rhythm of product placement to entice customers, maximize sales, and enhance the overall shopping experience is a challenge that retailers constantly face. However, in...

November 6, 2023

Press

InContext Solutions Launches Artificial Intelligence for Shopper Insights

Arrangement AI is a new behavioral insights prediction model for planogram arrangement, based on more than 2 million virtual store shopping trips Chicago, IL (November 2, 2023): InContext Solutions, the global leader in 3D simulation software for retail, is pleased...

November 2, 2023

Beyond ChatGPT: Putting AI to Work for Predictive Shopper Behavior

White Papers

Beyond ChatGPT: Putting AI to Work for Predictive Shopper Behavior

Artificial intelligence (AI) is a game-changing technology that is growing exponentially, thanks to today’s world of nearly infinite amounts of data. At InContext, we’ve created an AI model specific to our massive data lake of virtual shopper research, called Arrangement...

November 2, 2023

Cornerstones of a New Reality: 3D Images and Digital Twins

Blog

Cornerstones of a New Reality: 3D Images and Digital Twins

The concept of the metaverse is no longer confined to science fiction. It is rapidly becoming a tangible digital realm where people can engage, work, explore, and socialize. Yet, the secret sauce behind this virtual universe lies in two foundational...

October 31, 2023

Can 3D Simulations Minimize Cross Merchandising Risk?

Blog

Can 3D Simulations Minimize Cross Merchandising Risk?

Cross merchandising, the art of strategically placing products from different categories together in retail spaces, is a compelling strategy to enhance the customer shopping experience and drive sales. However, as innovative as it may be, it comes with inherent risks....

October 30, 2023

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Author: Gina Joseph

Shopper Experience: Trust the Data Not the Trends

From Future Need to Crucial Investment: XR’s Role in Business Today

Extended Reality Adoption for Organizational Evolution

How InContext’s 3D Visualizers Set the Standard for CPG in XR

What is SMX GO? AR for Retail Execution

AI Merchandising for Optimal Shelf Arrangement

InContext Solutions Launches Artificial Intelligence for Shopper Insights

Beyond ChatGPT: Putting AI to Work for Predictive Shopper Behavior

Cornerstones of a New Reality: 3D Images and Digital Twins

Can 3D Simulations Minimize Cross Merchandising Risk?

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