Case Study: Reinventing the Health & Wellness Aisle
Consumer attitudes toward health and wellness are constantly evolving. Today, that evolution is being accelerated by factors ranging from social media and personalized nutrition to the focus on protein and the rapid adoption of GLP-1 medications. As shoppers increasingly focus...
Food Trends Move Fast — Can Your In-Store Strategy Keep Up?
Whether driven by social media, the economy, or the latest health recommendations, food trends create opportunity and complexity for brands. Trends like high-protein foods, functional beverages, low-sugar products, gut-health ingredients, and clean-label snacks can gain mainstream traction almost overnight. But...
Driving Ecommerce Basket Size Through Relevant Interruptions
The Challenge A Sports Nutrition Manufacturer wanted to evaluate and identify strategies that would increase sales and improve shopper perceptions of their online shopping experience.
Your Omnichannel Testing Approach Needs to Evolve—Here’s What is Driving the Shift
For many years, ecommerce testing and in-store testing lived in separate worlds. Different teams, different tools and approaches, and different metrics. But that model no longer fits with today’s shopper profile. That’s because shoppers now tend to move fluidly between...
By 2027 Every Packaging Decision Should Be Data-Backed
Product packaging has become one of the most powerful levers on the grocery shelf. The global market for packaging design services was estimated at about $26.6 billion in 2025 and is projected to reach roughly $35.1 billion by 2032, driven...
Everyone’s Talking About AI for CPG; Here’s How to Turn it Into In‑Store Wins
If you want proof that AI has moved from a buzzword to a backbone of businesses, just take a look at the numbers. The global AI market was estimated to hit $244 billion in 2025, and U.S. companies alone poured...
Augmented Reality Grocery Store Experiences to Try in 2026
Augmented reality (AR) has quickly moved from a novelty to an essential part of retail. According to Grand View Research, the global augmented reality in retail market was valued at 7.84 billion dollars in 2024 and is projected to reach...