InContext Solutions Announces New Leadership Structure
InContext looks to align leadership around three distinct groups.
Chicago, IL (July 1, 2026): InContext Solutions, the global leader in 3D simulation software and shopper insights for retail, is pleased to announce a new leadership structure.
InContext has taken deliberate steps to align our leadership structure around three distinct Product & Resource groups that comprise the Market Offerings that matter most to our clients and partners. Whether for the retailers themselves, the brands, or their distributors, our goal is to continuously raise the bar when it comes to providing the retail/CPG ecosystem with innovative and valuable solutions.
Effective July 1, these leaders will take on expanded organizational accountability:
- Rich Scamehorn will lead our Consulting & Insights practice—together with Kaye Young, our Chief Research Officer,
- Brendan Light will lead our Market & Product Development teams , and
- Ryan Werch will lead our Platform Services teams
“These changes reflect our commitment to helping retailers, distributors and brands navigate an increasingly complex marketplace with the right combination of insights, technology, and execution support,” said Dave Rich, InContext Chairman & CEO.
Dave also will be leading an initiative to formalize and expand our partner channel, creating new routes to market (that complement our direct client relationships)—while extending the reach of our solutions beyond Retail Planning—and into Retail Execution.
About InContext Solutions
InContext is the global leader in 3D visual retail merchandising technology. Powered by ShopperMX, our virtual visualization platform for shopper insights, visual merchandising, retail execution and virtual commerce, InContext empowers teams to visualize first in a digital twin of the retail store to maximize ROI.
For more information visit:
Web: www.incontextsolutions.com
LinkedIn: https://www.linkedin.com/company/in-context-solutions/