Category: Blog

The word synthetic sparks mixed reactions. To some, it means fake or artificial, such as synthetic fabrics or artificial flavors. But in many fields, from healthcare to computer vision, synthetic has become synonymous with innovation. We rely on it to...

Pretend you’re a category manager armed with 18 months of point-of-sale data, plus rich shopper demographics and competitive intelligence on how rival brands are performing at the shelf. You know exactly how your category is performing, yet when it comes...

Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) brands compete for attention and online sales. But how do most retailers decide what to stock, and exactly where to place it, for the best...

Staying ahead of changing grocery shopper behavior can feel like trying to catch up with a train that keeps increasing its speed. Most grocers spend months aligning category plans and coordinating resets, only to watch shopping habits morph the moment...

Almost everyone agrees artificial intelligence is reshaping the retail industry, yet the same long-standing myths still show up in just about every conversation. Some stem from outdated assumptions about cost, while others grow out of the belief that AI requires...

The past few years have tested grocery shoppers and retailers in new ways. Everything from ongoing tariff adjustments to shifting trade policies have influenced how consumers assess price points and value, both of which are factors that directly shape brand...

Imagine you walk into two stores. Shopping in store A feels effortless. Products appear right where you expect them and you don’t have to hunt. The traffic flows naturally, the shelves are organized, and you leave with everything you intended...

When it comes to understanding the difference between CPG vs. FMCG — it’s all in the details. 

There’s no shortage of buzz around retail tech right now. On one hand, AI promises faster answers. On the other, technologies such as VR promise lifelike testing. But when it comes to making real merchandising decisions, the question is: Which...