Blog Archives

Don’t Skip the Last Mile: Why Arrangement Testing is the Key to Smarter, Faster Category Planning

This is a guest post from Erin Feeney, President & CPO, InContext Category planning is built on a foundation of research, strategy, collaboration, and negotiation. But when it comes to executing that strategy on the shelf, one critical step often...

August 19, 2025

Gen Z Grocery Shopping Habits Hint at a Bigger Retail Revolution

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Gen Z Grocery Shopping Habits Hint at a Bigger Retail Revolution

Walk into any grocery store these days, and beyond the usual crowd of parents doing the weekly haul or retirees sticking to their lists, you’ll also see Gen Zers—young shoppers with an eye for niche brands. Some might have their...

August 13, 2025

Expert Tips for Mastering Shopper Intelligence Research

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Expert Tips for Mastering Shopper Intelligence Research

What makes a shopper pick one product over another? Why do some displays pull people in while others get ignored? For retailers and brands, answering questions like these shouldn’t be a matter of guesswork. It should be a strategy rooted...

August 4, 2025

How CPG Brands Can Navigate Tariff-Driven Shopper Shifts (with Digital Twins)

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How CPG Brands Can Navigate Tariff-Driven Shopper Shifts (with Digital Twins)

As tariffs continue to reshape the economic landscape, consumers are feeling the impact—and adjusting their behaviors accordingly. In a recent survey conducted by InContext, a striking 67% of shoppers believe tariffs will increase grocery prices, and many are already changing...

July 28, 2025

Category Planning at Scale: Why AI is the Ultimate Advantage

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Category Planning at Scale: Why AI is the Ultimate Advantage

Category planning teams aren’t short on talent. But when you’re managing hundreds of categories across departments and regions, even the sharpest, most capable teams can encounter major issues. Throwing more people at the problems doesn’t necessarily work, especially when better...

July 24, 2025

The Case for Virtual Retail Store Research

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The Case for Virtual Retail Store Research

Trusting your gut is easy, until there’s a lot on the line. When the stakes are low, instinct can feel like a shortcut. But when real money, brand reputation, and shopper trust are on the table, “I have a feeling”...

July 17, 2025

The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques

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The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques

Walk through any grocery store and you’ll see a carefully planned layout at work. Every product display, price tag, and promotional setup is designed to guide shopper behavior. But what looks simple on the surface is actually driven by a...

July 11, 2025

3D Content Trends That Are Reshaping Digital Experiences

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3D Content Trends That Are Reshaping Digital Experiences

The digital landscape is on the verge of a shift—one that moves beyond the confines of flat screens and embraces the third dimension. 3D digital content will disrupt and redefine how we experience everything from entertainment and education to e-commerce...

July 9, 2025

Nestlé’s Digital Twin Rollout: A Wake-Up Call for Brands

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Nestlé’s Digital Twin Rollout: A Wake-Up Call for Brands

When Nestlé launched its AI-powered digital twin content platform, it made headlines, and rightly so. A company of this scale publicly committing to digital infrastructure at this level sends a clear signal to the market: the future of retail and...

June 26, 2025

Digital Transformation Trends in Retail: What’s Changing—and Why It Matters

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Digital Transformation Trends in Retail: What’s Changing—and Why It Matters

Digital transformation isn’t about adding technology for the sake of novelty. It’s about rethinking business models and using digital tools to unlock new levels of profitability, operational efficiency, and customer experience. The benefits of digital transformation ripple across the entire...

June 24, 2025

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Category: Blog

Don’t Skip the Last Mile: Why Arrangement Testing is the Key to Smarter, Faster Category Planning

Gen Z Grocery Shopping Habits Hint at a Bigger Retail Revolution

Expert Tips for Mastering Shopper Intelligence Research

How CPG Brands Can Navigate Tariff-Driven Shopper Shifts (with Digital Twins)

Category Planning at Scale: Why AI is the Ultimate Advantage

The Case for Virtual Retail Store Research

The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques

3D Content Trends That Are Reshaping Digital Experiences

Nestlé’s Digital Twin Rollout: A Wake-Up Call for Brands

Digital Transformation Trends in Retail: What’s Changing—and Why It Matters

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