Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there.Traditional methods including surveys, focus groups, purchase...
Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...
It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the...
Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...
Creating an inviting shopping experience requires smart planning, with the right balance of products, ease of store flow, and compelling in-store messaging. But when brand and retail teams have preconceived notions on how to achieve these things, it can be...
Research has consistently shown that the majority of purchase decisions are made in the store. Clearly, how a product is displayed on the shelf is one critical component in determining how effectively it attracts attention, wins a spot in the...
As brick and mortar retail stores regularly face new pressures to evolve with the latest shopper needs, they are increasingly leveraging the latest solutions to improve shopper perception and increase sales. While we often talk about what’s trending in the...
Yup, it’s true. One manufacturer was able to:Accelerate speed to marketReduce cost of innovationDrive topline growth…all while avoiding $1 million in unnecessary costs. Here’s how they did it.
Despite the increasing trend of private labelconsumer products on the shelf, the influx of direct-to-consumer options, and thetensioncreated by price increases, retailers and brands still need each other. Whilethese trends may have certainly shaken up the traditional relationship model, peoplestill...
Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react...
Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix...