Since Washington and Colorado first legalized marijuana in the United States in 2012, 14 more states and Washington, D.C. have followed suit for recreational use, and another 33 have approved marijuana for medical purposes. The economic impact of the marijuana...
Right now, retail is in a pivotal position where it has access to innovative tools that help create amazing experiences for shoppers. But it requires embracing technology and trying something new. While that in itself can seem daunting, there are...
Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process...
In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At...
Because our software is all about the visuals, it’s easy to check out our videos or request a demo to get a first-person perspective of our 3D virtual in action. But sometimes it’s great to be able to get some...
It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. Because of that notion, we often arrange our stores to highlight...
The adoption of artificial intelligence (AI) is rapidly increasing around the globe. In fact, AI could add an estimated $15 trillion to the global economy within the next decade. Yet many organizations have been resistant to begin integrating AI into...
We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the set up,...
In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to...
Machine learning, or artificial intelligence, is no longer a futuristic-sounding concept for most people. Smart home devices like smart thermostats and lights, navigation apps, or even music streaming services are all powered in some way by machine-learned algorithms, and millions...