We love talking with prospective and new clients about our virtual technology platform, ShopperMX. Everyone gets the “wow” factor—the ability to jump into a retail store from anywhere and the high ROI potential is all exciting. There’s no denying the...
According to the Bureau of Labor Statistics (BLS) 2020 unemployment data, over 20 million jobs were lost in the U.S. as of April 2020, with the unemployment rate spiking to 14.7 percent. On top of that, we saw inflation in...
Even as we all wish we could go back to the old normal, I have been profoundly grateful and amazed by the innovation and adaptation I’ve noticed in all areas of my life. Here in my neighborhood, I’ve seen and...
COVID-19 has forced many of us to embrace e-commerce for our household goods, as we continue to practice physical and social distancing. The result is an unprecedented spike in online grocery sales. In our inaugural segment on the impacts...
As consumers, we know how our own shopping behaviors have changed since the onset of the COVID-19 crisis. But as researchers, we wanted to understand the many ways in which shoppers are continuing to adapt to those changes. Through our...
If, at the start of 2020, someone traveled back in time and told us that grocery store sales would suddenly jump up more than 25% in March, we would have thought they were insane. Yet that’s exactly the situation brands...
In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...
While our country remains in an extreme and unparalleled state of uncertainty, CPG brands and grocery retailers are in a particularly strange situation. Panic-buying has left shelves bare and manufacturers struggling to keep up with the demand. Grocery stores must...
With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding...
Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience....
If something is trending, it usually means it’s popular for a bit, but quickly loses steam and public interest. But that’s not always the case. Within retail, “trends” often turn into the new normal. For example, when the organic wave...
In a (very long and very interesting) post from Wait But Why writer Tim Urban, he talks about how quickly technology is changing, saying “The amount that changed between 1750 and 2017 might happen again between now and another time when you’re...