Category planning teams aren’t short on talent. But when you’re managing hundreds of categories across departments and regions, even the sharpest, most capable teams can encounter major issues. Throwing more people at the problems doesn’t necessarily work, especially when better...
Trusting your gut is easy, until there’s a lot on the line. When the stakes are low, instinct can feel like a shortcut. But when real money, brand reputation, and shopper trust are on the table, “I have a feeling”...
Walk through any grocery store and you’ll see a carefully planned layout at work. Every product display, price tag, and promotional setup is designed to guide shopper behavior. But what looks simple on the surface is actually driven by a...
When Nestlé launched its AI-powered digital twin content platform, it made headlines, and rightly so. A company of this scale publicly committing to digital infrastructure at this level sends a clear signal to the market: the future of retail and...
Digital transformation isn’t about adding technology for the sake of novelty. It’s about rethinking business models and using digital tools to unlock new levels of profitability, operational efficiency, and customer experience. The benefits of digital transformation ripple across the entire...
This is a guest post from Erin Feeney, President & CPO, InContext For decades, the retail industry has relied on manual audits, clipboards, and best guesses to answer one of its most fundamental questions: Is the shelf set up the...
As today’s consumer markets demand more personalization, true growth won’t come from the same old playbook. Instead, growth is driven by niche products that speak directly to specific tastes, cultures, and communities. For brands and retailers, this presents a stubborn...
You walk into the grocery store, and before you can get too far, you see a beautiful display of premium ground coffee. Right next to it is the perfect vanilla creamer and a row of freshly baked biscotti. It paints...
Say you walk into a store where your favorite products are buried on the bottom shelf, new arrivals are crammed into an aisle with no clear signage as to what they are, and bestsellers are constantly out of stock. Just...
From mobile apps to in-store tech, retailers are using emerging technology to meet customers where they are digitally as well as physically. And at the center of this is augmented reality (AR), a fast-moving innovation changing how people browse, try,...
