InContext Blog Resources
AI Merchandising for Optimal Shelf Arrangement
November 6, 2023In retail, optimizing shelf arrangement is an intricate dance between art and science. Finding that perfect rhythm of product placement to entice customers, maximize sales, and enhance the overall shopping experience is a challenge that retailers constantly face. However, in...
Cornerstones of a New Reality: 3D Images and Digital Twins
October 31, 2023The concept of the metaverse is no longer confined to science fiction. It is rapidly becoming a tangible digital realm where people can engage, work, explore, and socialize. Yet, the secret sauce behind this virtual universe lies in two foundational...
Can 3D Simulations Minimize Cross Merchandising Risk?
October 30, 2023Cross merchandising, the art of strategically placing products from different categories together in retail spaces, is a compelling strategy to enhance the customer shopping experience and drive sales. However, as innovative as it may be, it comes with inherent risks....
Inflation’s Impact on Private Labels vs National Brands
October 26, 2023As the economic landscape experiences fluctuations, one topic of increasing concern is inflation and its far-reaching effects on consumers and businesses. Specifically, the realm of consumer goods, particularly the choice between private labels vs national brands, is facing a noteworthy...
How Retailers are Embracing AR to Balance Efficiency and Engagement
October 11, 2023Retail TouchPoints Q&A with Erin Feeney, Chief Product Officer, InContext. Download the full 2023 Store Operations Benchmark Survey.
What is XR? 5 Extended Reality Examples That Explain the Promise
October 6, 2023Do you remember seeing people exploring their neighborhoods, smartphone in hand, chasing virtual creatures in Pokémon Go? Or maybe you’ve experienced the magic of a VR headset that plunged you into a whole new universe? If these adventures ring a...
Extended Reality: An Essential Business Technology in 2024 and Beyond
September 22, 2023Extended reality (XR), which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), is set to play a critical role in driving profitability and long-term corporate success in the next three to five years. However, for many organizations,...
How Digital Transformation in Retail is Fueling Sustainability Efforts
September 21, 2023In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...
Alleviate Planogram Compliance Issues with Augmented Reality
September 20, 2023Maintaining precise and up-to-date planograms is a paramount challenge for retailers in the dynamic retail realm. These visual representations of shelf and store layouts, detailing the strategic placement of products, are the backbone of efficient merchandising and customer experiences. However,...
What VR Supermarket Games Mean for the Future of Retail
September 12, 2023In the expanding realm of virtual reality, even the mundane task of grocery shopping is getting a futuristic makeover. VR supermarket games are a fascinating intersection of technology and consumerism, redefining how we approach shopping. With giants like Meta (formerly...
The Beginner’s Guide to Augmented Reality in Retail
August 31, 2023In our digital age, technology continues to reshape how we experience everyday activities, and the retail industry is no exception. Augmented reality (AR), a revolutionary concept that merges the virtual world with the real one, has become a dynamic force...