InContext Blog Resources
Want to Save $1 Million Dollars in Retail Costs? Consider VR.
June 18, 2019Yup, it’s true. One manufacturer was able to:Accelerate speed to marketReduce cost of innovationDrive topline growth…all while avoiding $1 million in unnecessary costs. Here’s how they did it.
How to Gain Trust When it Comes to Retailer Relationships
June 11, 2019Despite the increasing trend of private labelconsumer products on the shelf, the influx of direct-to-consumer options, and thetensioncreated by price increases, retailers and brands still need each other. Whilethese trends may have certainly shaken up the traditional relationship model, peoplestill...
3 Musts for a Shelf-First Approach to Retail Merchandising
June 5, 2019Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react...
In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be
May 30, 2019Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix...
A Decade of Retail Innovation: InContext Turns 10!
May 13, 2019It’s amazing how much can change in 10 years. Remember the year 2009, before we had Instagram, streaming video services, or Uber? There was no asking Alexa the weather, or listening to podcasts from your phone on the way to work....
How to Compete in a Revived Frozen Food Aisle
May 13, 2019Don’t call it a comeback, but recently frozen foods are having a big moment in the retail spotlight. That’s because CPG companies have started to offer more nutritious selections and interesting varieties beyond the typical processed frozen entrees and snacks. As CPG...
3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2
January 27, 2019We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data...
ShopperMX™: More Than Just Planogram Software
October 2, 2018Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in...
Want to Increase Basket Size? Make it Easier to Find That First Product
June 6, 2018It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and...
The Fight for Shelf Space: Category Captains and Their Changing Role
March 27, 2018There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That...
8 Significant Lessons Learned From Testing With Virtual Reality
February 18, 2016Devoid of real world restrictions like geography, budgets and time constraints, virtual reality has the ability to take us places that the physical world cannot. Unable to visit Paris? Put on a headset and you’re there. Want to inspect a...