InContext Blog Resources
Launching a VR Retail Program Isn’t Nearly as Hard as You Think
June 17, 2020We love talking with prospective and new clients about our virtual technology platform, ShopperMX. Everyone gets the “wow” factor—the ability to jump into a retail store from anywhere and the high ROI potential is all exciting. There’s no denying the...
The Next Big Brand: Private Label
May 15, 2020According to the Bureau of Labor Statistics (BLS) 2020 unemployment data, over 20 million jobs were lost in the U.S. as of April 2020, with the unemployment rate spiking to 14.7 percent. On top of that, we saw inflation in...
Retailers are Turning to Virtual to Help Solve Their Changing Needs
May 14, 2020Even as we all wish we could go back to the old normal, I have been profoundly grateful and amazed by the innovation and adaptation I’ve noticed in all areas of my life. Here in my neighborhood, I’ve seen and...
Today in Retail: The Unanticipated Boom of eCommerce
May 6, 2020COVID-19 has forced many of us to embrace e-commerce for our household goods, as we continue to practice physical and social distancing. The result is an unprecedented spike in online grocery sales. In our inaugural segment on the impacts...
INFOGRAPHIC: Changing Shopper Behavior
April 30, 2020As consumers, we know how our own shopping behaviors have changed since the onset of the COVID-19 crisis. But as researchers, we wanted to understand the many ways in which shoppers are continuing to adapt to those changes. Through our...
5 Important Steps to Help Future-Proof Your Shelf
April 21, 2020If, at the start of 2020, someone traveled back in time and told us that grocery store sales would suddenly jump up more than 25% in March, we would have thought they were insane. Yet that’s exactly the situation brands...
How to Conduct a Virtual Category Line Review
April 8, 2020In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...
A New Normal and Retail’s Inevitable Move to Virtual
March 30, 2020While our country remains in an extreme and unparalleled state of uncertainty, CPG brands and grocery retailers are in a particularly strange situation. Panic-buying has left shelves bare and manufacturers struggling to keep up with the demand. Grocery stores must...
Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate
March 19, 2020With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding...
Top 5 Digital Transformation Trends in Retail for 2020
February 27, 2020Operating a business in the retail industry today requires persistent innovation and determination. A record-breaking 9,300 stores were closed in the U.S. in 2019, and 2,200 are already planning to close in 2020. Many of these stores are closing due...
Are You Still Relying on the Same Old Approaches to In-Store Marketing?
January 17, 2020Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience....