InContext Blog Resources
Shopper Intelligence: Retail’s Secret Weapon is in 3D
April 11, 2023Imagine a world where retailers can dive deep into the minds of their shoppers, uncovering their desires and preferences–without even stepping foot into a physical store. Welcome to the new normal of retail merchandising, powered by 3D technology. Through virtual...
Virtual Commerce + Brand Experiences = Untapped Opportunity
April 5, 2023A must-read article from Brian Solis came out recently talking about the true opportunity for digital and metaverse brand experiences today. The majority of the population may not be ready for fully immersive metaverse experiences using goggles or headsets to...
The Metaverse Tomorrow
March 24, 2023News broke recently about Apple’s new mixed reality headset. While it’s notable for those of us who regularly work in and interact with virtual reality and metaverse experiences, the leaked news is not without controversy. An Apple launch in this...
Is Your Store Suited for 3D Online Shopping Experiences?
March 20, 2023In the age of rapidly advancing technology, 3D online shopping powered by virtual reality has shown potential as a powerful new form of e-commerce. When the global pandemic struck in 2020, customers realized two things. First, they would rather shop...
Can AR offset the cost of non-compliance in-store merchandising?
March 16, 2023Anyone who’s worked in retail knows the frustration of retail non-compliance. The process from merchandising conception to in-store execution is a long road, so most retail workers see it as inevitable that something will be lost along the way, like...
How Do Consumers Feel About the Metaverse? We Asked.
March 8, 2023While perspectives differ, the broader technology industry agrees that metaverse experiences can play a significant role in shaping how we work and play in the coming years. As we’ve discussed before, metaverse experiences and interactions are in their infancy. Investors,...
The Building Blocks of “The Metaverse”
March 1, 2023Unless you have been off-grid, or completely avoiding all media outlets, you must have heard the term “metaverse” somewhere in your day-to-day life. For many of us, it is a topic of conversation at work: for others, a random discussion...
What Does the Rise of Augmented Reality Training Solutions Mean for Retail?
February 22, 2023Augmented reality (AR) has come a long way, especially in the retail industry. Technology which was once a far-off, intangible concept, is now more mainstream. Augmented reality is a technology that overlays digital information onto physical spaces in real time....
Why CPG Brands Should Be Paying Close Attention to Augmented Reality
January 17, 2023As far as modern retail technologies go, augmented reality (AR) is about as user-friendly and accessible as it gets. If you’ve shopped online in the past few years for furniture, appliances, or other home goods, you’re probably familiar with AR....
How VR Shopping Behavior Analysis Compares to Real-Life Results
January 13, 2023When virtual reality (VR) technology was first developed, most people weren’t thinking much beyond military and government uses, or, later, gaming and entertainment. Today, while the gaming industry is still perhaps the most obvious adopter of VR technology, industries like...
Which Consumers are Ready for VR Shopping?
January 6, 2023At InContext, we think a lot about the future of shopping and what the retail industry might look like as technology continues to advance. We’ve seen how social media and tech development reshaped the retail industry, and now VR shopping...
Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging
December 21, 2022As we continue to learn more about how the world’s mass consumption of plastics are affecting our environment, we get progressively more aware of the products we buy. In the CPG space, that means manufacturers are feeling the pressure to...
