InContext Blog Resources
Don’t Skip This Step When Launching a New Product
August 26, 2020We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...
What 2020 Taught Us About Visual Merchandising
July 14, 2020Retailers and brands dealt with many challenges and changes thrown their way since the start of the global pandemic: panic-buying, face mask policies, and the rethinking of store layouts and how to merchandise when shoppers are no longer lingering in...
Cost Savings 101: How a Virtual Retail Strategy Will Save You Money
July 8, 2020If the fast-moving, competitive retail landscape wasn’t already challenging enough, the global pandemic made sure to throw a wrench into any stability brands were feeling. So in addition to grappling with the best way to continue serving their customers, retailers...
Top 5 Ways Virtual Will Help You Gain Retailer Buy-in
June 26, 2020Clear communication, effective presentations and convincing data are all critical to successfully securing new in-store ideas. But it’s becoming increasingly difficult to check all those boxes. How do we continue line reviews and joint business planning when we we’re all...
You Probably Need to Rethink Your Current Market Structures
June 25, 2020Faced with the shockingly fast and disruptive change in shopper behavior brought on by the global pandemic, retailers and brands scrambled to keep shelves stocked. But as we continue to navigate the waters of this health crisis, they have also...
Launching a VR Retail Program Isn’t Nearly as Hard as You Think
June 17, 2020We love talking with prospective and new clients about our virtual technology platform, ShopperMX. Everyone gets the “wow” factor—the ability to jump into a retail store from anywhere and the high ROI potential is all exciting. There’s no denying the...
The Next Big Brand: Private Label
May 15, 2020According to the Bureau of Labor Statistics (BLS) 2020 unemployment data, over 20 million jobs were lost in the U.S. as of April 2020, with the unemployment rate spiking to 14.7 percent. On top of that, we saw inflation in...
Retailers are Turning to Virtual to Help Solve Their Changing Needs
May 14, 2020Even as we all wish we could go back to the old normal, I have been profoundly grateful and amazed by the innovation and adaptation I’ve noticed in all areas of my life. Here in my neighborhood, I’ve seen and...
Today in Retail: The Unanticipated Boom of eCommerce
May 6, 2020COVID-19 has forced many of us to embrace e-commerce for our household goods, as we continue to practice physical and social distancing. The result is an unprecedented spike in online grocery sales. In our inaugural segment on the impacts...
INFOGRAPHIC: Changing Shopper Behavior
April 30, 2020As consumers, we know how our own shopping behaviors have changed since the onset of the COVID-19 crisis. But as researchers, we wanted to understand the many ways in which shoppers are continuing to adapt to those changes. Through our...
5 Important Steps to Help Future-Proof Your Shelf
April 21, 2020If, at the start of 2020, someone traveled back in time and told us that grocery store sales would suddenly jump up more than 25% in March, we would have thought they were insane. Yet that’s exactly the situation brands...