InContext Blog Resources
Innovative Ideas for Gas Stations
December 14, 2022Today’s volatile gas prices and the rise of electric cars means fuel sales are down, and fewer people are finding themselves on their weekly trip to the pump. In order to offset this decline in fuel usage, many chains are...
Food and Beverage Trends for 2023
December 13, 2022What are some of the food and beverage industry trends we should be paying attention to as we head into the new year? Read ahead for a comprehensive look at our predictions. Beverage and Food Ingredient Transparency The food and...
The Secret to Budget-Friendly CPG Market Research
December 8, 2022When it comes to launching a successful product, especially for consumer packaged goods (CPG), market research is key. And although it is a relatively well-known concept, there are still certain areas of market research that can be unclear, including how...
A Different Way to Imagine Virtual Commerce
November 30, 2022Omnichannel looks different than it did 10 years ago. Whether it’s finding items quickly, leisurely browsing, discovering new products, or conveniently ordering from a phone, today’s shoppers need ways to seamlessly shop how they want, when they want, and from...
Virtual Store Research Benchmarks
November 16, 2022Comparison is an essential aspect of all retail decision-making, especially when it comes to merchandising. Retailers and brands need to know how their decisions stack up against their competitors and the industry as a whole. Whether you’re testing out new...
Top 5 Virtual Tests for Seasonal Displays & Secondary Placements
November 14, 2022We’re often asked about our recommendations when it comes to implementing virtual capabilities and solutions into a go-to-market strategy. There are many different use-cases for virtual simulations, so we want to make it as easy as possible to understand how...
Who Uses Virtual Retail Software?
November 11, 2022Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...
Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know
November 7, 2022Selling items in your store is about more than just what’s on the shelves. In fact, the placement and display of your products can hugely impact sales—especially when it comes to impulse items at checkout. There’s an entire field dedicated...
9 Driving Forces Behind Impulse Purchase Decisions
October 21, 2022Roughly 95% of Americans make in-store impulse purchases. You know the feeling—you’re in the middle of a shopping trip looking for a specific item to find, but then you see something else that catches your eye, and all self-control flies...
Groceryshop Conference 2022 Mandalay Bay Recap: Everything you Missed
October 19, 2022Our team members at InContext recently attended Groceryshop, the world’s top event for grocery and CPG innovation. Our time in Las Vegas, NV has come and gone, but we took a lot back to Chicago in the form of innovative...
How Retail Price Inflation Opened the Door for Private Label Brands
October 10, 2022For many years, big-name brands maintained a stronghold over private label brands in the retail industry. The majority of consumers were willing to pay more for a Coca-Cola product, for example, than paying less for a generic version. But the...
Going Virtual with Field Enablement
September 30, 2022In the consumer goods and retail space, a successful end-to-end strategy is not complete without an optimized field enablement process. Yet field sales reps are often challenged with constant travel, time restrictions, lack of communication, and small teams that are...