InContext Blog Resources
3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2
January 27, 2019We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data...
Want to Increase Basket Size? Make it Easier to Find That First Product
June 6, 2018It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and...
The Fight for Shelf Space: Category Captains and Their Changing Role
March 27, 2018There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That...
8 Significant Lessons Learned From Testing With Virtual Reality
February 18, 2016Devoid of real world restrictions like geography, budgets and time constraints, virtual reality has the ability to take us places that the physical world cannot. Unable to visit Paris? Put on a headset and you’re there. Want to inspect a...