InContext Blog Resources
3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual)
May 25, 2022Understanding shopper behavior has become even more critical in today’s ever-changing retail climate. Shopping behaviors have changed more in the past few years than at any point in history. Out-of-stocks, fast moving trends, and changing regulations all affect shopper decision-making...
Virtual Collaboration Centers: “Changing the Math” of Workplace Meetings
May 9, 2022Does anyone remember the scene in The Incredibles 2 in which the son, Dash, is getting help with his math homework from his dad, Mr. Incredible? Dash declares, “That’s not the way you’re supposed to do it Dad. They want...
3 Ways to Apply VR for Sustainable Retail Planning
April 21, 2022At the onset of the 2020 global pandemic and in the many world events since, retail organizations had no choice but to shake up their longstanding practices and look at them through a new lens. In the wake of those...
Retail in the Metaverse: Are shoppers ready?
April 6, 2022We can’t go a day without seeing a reference to the Metaverse lately. It’s exploding beyond traditional boundaries; even the apparel industry debuted a first-ever Metaverse Fashion Week this past March. Closer to home, retailers across industries exchanged thoughts on virtual...
The 6 Essential KPI Retail Metrics to Track and Optimize
March 28, 2022If you’re a part of the retail industry today, you know that it’s not an easy endeavor to compete with the various big-name retailers and brands on the market. What was once an industry that required a relatively straightforward merchandising...
How Will Metaverse Shopping Change Consumer Behavior?
March 2, 20222022 kicked off with the subject of metaverse shopping making the rounds in the Twitter-sphere in a viral post where a user shared a video depicting how Walmart “envisions shopping in the #Metaverse”. The video was quick to draw commentary...
What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models
February 16, 2022Consumer behavior models can help you understand how, when, and why your customers purchase. Models can be applied to your marketing strategies and used to accurately predict who will purchase your product, as well as target the right customers at...
The Biggest Shopper Behavior Trends to Look for in 2022
February 10, 2022The retail industry went through a big period of change in the months following the global pandemic. We saw a huge shift in shopper behavior as consumers were staying at home. Retail e-commerce sales grew 32.4% year-over-year in 2020, and...
The Impact of Findability on Retail Sales
February 9, 2022In today’s competitive consumer goods industry, retail marketers have their hands full with the amount of data, the variety of tools, and the dynamic insights that are needed to create successful retail merchandising strategies. Amidst all the other retail insights...
Assortment Optimization: How to Cut Costs with VR Simulations
January 31, 2022As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all,...
Can We Really Solve Retail Labor Shortage Challenges with VR?
January 13, 2022Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021...