Augmented reality (AR) has come a long way, especially in the retail industry. Technology which was once a far-off, intangible concept, is now more mainstream. Augmented reality is a technology that overlays digital information onto physical spaces in real time....
As far as modern retail technologies go, augmented reality (AR) is about as user-friendly and accessible as it gets. If you’ve shopped online in the past few years for furniture, appliances, or other home goods, you’re probably familiar with AR....
When virtual reality (VR) technology was first developed, most people weren’t thinking much beyond military and government uses, or, later, gaming and entertainment. Today, while the gaming industry is still perhaps the most obvious adopter of VR technology, industries like...
At InContext, we think a lot about the future of shopping and what the retail industry might look like as technology continues to advance. We’ve seen how social media and tech development reshaped the retail industry, and now VR shopping...
As we continue to learn more about how the world’s mass consumption of plastics are affecting our environment, we get progressively more aware of the products we buy. In the CPG space, that means manufacturers are feeling the pressure to...
Today’s volatile gas prices and the rise of electric cars means fuel sales are down, and fewer people are finding themselves on their weekly trip to the pump. In order to offset this decline in fuel usage, many chains are...
What are some of the food and beverage industry trends we should be paying attention to as we head into the new year? Read ahead for a comprehensive look at our predictions. Beverage and Food Ingredient Transparency The food and...
When it comes to launching a successful product, especially for consumer packaged goods (CPG), market research is key. And although it is a relatively well-known concept, there are still certain areas of market research that can be unclear, including how...
Omnichannel looks different than it did 10 years ago. Whether it’s finding items quickly, leisurely browsing, discovering new products, or conveniently ordering from a phone, today’s shoppers need ways to seamlessly shop how they want, when they want, and from...
Comparison is an essential aspect of all retail decision-making, especially when it comes to merchandising. Retailers and brands need to know how their decisions stack up against their competitors and the industry as a whole. Whether you’re testing out new...
We’re often asked about our recommendations when it comes to implementing virtual capabilities and solutions into a go-to-market strategy. There are many different use-cases for virtual simulations, so we want to make it as easy as possible to understand how...
Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...