InContext Blog Resources
3 Musts for a Shelf-First Approach to Retail Merchandising
June 5, 2019Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react...
In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be
May 30, 2019Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix...
A Decade of Retail Innovation: InContext Turns 10!
May 13, 2019It’s amazing how much can change in 10 years. Remember the year 2009, before we had Instagram, streaming video services, or Uber? There was no asking Alexa the weather, or listening to podcasts from your phone on the way to work....
How to Compete in a Revived Frozen Food Aisle
May 13, 2019Don’t call it a comeback, but recently frozen foods are having a big moment in the retail spotlight. That’s because CPG companies have started to offer more nutritious selections and interesting varieties beyond the typical processed frozen entrees and snacks. As CPG...
3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2
January 27, 2019We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data...
Want to Increase Basket Size? Make it Easier to Find That First Product
June 6, 2018It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and...
The Fight for Shelf Space: Category Captains and Their Changing Role
March 27, 2018There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That...
8 Significant Lessons Learned From Testing With Virtual Reality
February 18, 2016Devoid of real world restrictions like geography, budgets and time constraints, virtual reality has the ability to take us places that the physical world cannot. Unable to visit Paris? Put on a headset and you’re there. Want to inspect a...