InContext Blog Resources
Does Your Shelf Space Strategy Unintentionally Minimize Profits?
January 11, 2022In the retail industry, everyone is looking for innovative ways to grow. Whether it involves eliminating extra spending, well-trained workers, or finding new and creative ways to market products, both retailers and brands are continuously striving for improvement. But what...
What VR Simulations Can Teach Us About the Shopper Journey
December 22, 2021In the retail industry, much of the marketing efforts are focused on the shopper journey. Marketing managers and brand executives spend time and resources mapping out the shopper journey in order to understand what consumers want, using that insight to...
How CPGs Maximize Profits Using Virtual Reality in Retail
December 14, 2021The consumer goods retail industry has always been a highly competitive environment. In response to the constantly changing nature of consumer behavior, the methods and tools used to sell products must evolve as well. Especially in the wake of the...
Virtual Shopper Research: Headset Not Required
December 8, 2021There are two different, yet common, responses when people inquire about virtual shopper research: “Awesome, I’ve always wanted to see how our retail environments look with VR googles on!” or “Do I have to wear one of those giant...
How Simulated Test Marketing Can Help You Go to Market Faster
December 1, 2021The landscape of consumerism is going through a major period of change, and in reaction to that change, brands and retailers are looking for ways to keep up with new consumer habits. Shoppers are making decisions faster and spending less...
The Role of the Digital Twin in Driving Retail Growth
November 4, 2021It’s time to have a real conversation about digital twins and what that means for engaging an immersive virtual environment. Facebook recently changed its name to Meta, with the goal of reinforcing its focus on immersive virtual reality as part of...
Only with Virtual: 4 Smart Ways to Sell Your Retail Story
September 15, 2021If you’re reading this you’ve most likely been in a position to present an in-store plan to stakeholders. Whether it’s a new shelf assortment, new packaging, or marketing signage for a new product, persuading others to see and understanding your...
Private Label Principle: SKU Rationalization
August 13, 2021The paradox of choice is real. We explain why you need to consider private label brands when rationalizing your products at shelf in this segment from our CMA presentation.
Private Label Principle: Private Label Can Lead the Aisle
August 13, 2021As private label becomes stronger, retailers will want to explore whether leading the aisle with owned brands grows the category, and manufacturers will want to consider that when making decisions at shelf. Watch this excerpt from our CMA presentation.
Private Label Principle: Eye Level & Arm Level
August 13, 2021Don’t forget private label at prime shelf level. In this segment of our CMA presentation, we remind you to think about private label optimal height when planning your shelf set.
Private Label Principle: Brand Blocking
August 13, 2021Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.
3 Steps to Launching a Killer Brand Packaging Design
August 10, 2021There’s a lot that goes into food packaging. From logistics to functionality, to design and finally shopper reaction, the creation of a product package touches many parts of the supply and demand chain and many different teams. And it has...