InContext Blog Resources
2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology
November 21, 2019Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process...
Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”
November 13, 2019In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At...
Takeaways from Our Virtual Road Show in Bentonville
October 30, 2019Because our software is all about the visuals, it’s easy to check out our videos or request a demo to get a first-person perspective of our 3D virtual in action. But sometimes it’s great to be able to get some...
Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast
October 25, 2019It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. Because of that notion, we often arrange our stores to highlight...
AI and the Rise of Agile Merchandising
October 24, 2019The adoption of artificial intelligence (AI) is rapidly increasing around the globe. In fact, AI could add an estimated $15 trillion to the global economy within the next decade. Yet many organizations have been resistant to begin integrating AI into...
Breaking Down the Steps to Creating Ongoing Category Improvement
September 24, 2019We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the set up,...
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
September 18, 2019In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to...
The Best Way to Conduct In-Store Research? Let’s Compare.
September 10, 2019There are a lot of ways to go about getting a read on new in-store ideas. Whether it’s launching a new product to market, creating seasonal displays, or designing a more seamless aisle flow, having a strategy in place to...
3 Big Ways AI is Transforming Retail Management
September 4, 2019Machine learning, or artificial intelligence, is no longer a futuristic-sounding concept for most people. Smart home devices like smart thermostats and lights, navigation apps, or even music streaming services are all powered in some way by machine-learned algorithms, and millions...
Observational Shopper Research is Better in 3D
August 22, 2019Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there.Traditional methods including surveys, focus groups, purchase...
Why In-Store Planning is Similar to… Flying a Plane?
August 20, 2019Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...