InContext Blog Resources
Yes, You Can Easily Integrate Virtual Into Your Current Research Process
August 8, 2019Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...
4 Common Myths That Influence In-Store Planning
July 31, 2019Creating an inviting shopping experience requires smart planning, with the right balance of products, ease of store flow, and compelling in-store messaging. But when brand and retail teams have preconceived notions on how to achieve these things, it can be...
The Case for Virtual Store Research
July 24, 2019There is no shortage of innovative solutions in the retail space, because forward-thinking organizations understand that today’s processes require faster, more streamlined solutions than in year’s past. But understanding doesn’t always lead to implementation. How many are truly adopting those...
3 Key Steps to Effective Shelf Placement
July 9, 2019Research has consistently shown that the majority of purchase decisions are made in the store. Clearly, how a product is displayed on the shelf is one critical component in determining how effectively it attracts attention, wins a spot in the...
These Top 5 Retail “Trends” Are Becoming Retail Mainstays
July 2, 2019As brick and mortar retail stores regularly face new pressures to evolve with the latest shopper needs, they are increasingly leveraging the latest solutions to improve shopper perception and increase sales. While we often talk about what’s trending in the...
Here’s Why Category Managers are Turning to VR Technology
June 27, 2019Today’s responsibilities as a category management professional have never been so expansive. As Professor Janet Hartley told the told attendees at the Institute for Supply Management (ISM) conference in April, category management is a “really interesting mix of skills… You...
Want to Save $1 Million Dollars in Retail Costs? Consider VR.
June 18, 2019Yup, it’s true. One manufacturer was able to:Accelerate speed to marketReduce cost of innovationDrive topline growth…all while avoiding $1 million in unnecessary costs. Here’s how they did it.
How to Gain Trust When it Comes to Retailer Relationships
June 11, 2019Despite the increasing trend of private labelconsumer products on the shelf, the influx of direct-to-consumer options, and thetensioncreated by price increases, retailers and brands still need each other. Whilethese trends may have certainly shaken up the traditional relationship model, peoplestill...
3 Musts for a Shelf-First Approach to Retail Merchandising
June 5, 2019Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react...
In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be
May 30, 2019Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix...
A Decade of Retail Innovation: InContext Turns 10!
May 13, 2019It’s amazing how much can change in 10 years. Remember the year 2009, before we had Instagram, streaming video services, or Uber? There was no asking Alexa the weather, or listening to podcasts from your phone on the way to work....
How to Compete in a Revived Frozen Food Aisle
May 13, 2019Don’t call it a comeback, but recently frozen foods are having a big moment in the retail spotlight. That’s because CPG companies have started to offer more nutritious selections and interesting varieties beyond the typical processed frozen entrees and snacks. As CPG...