InContext Blog Resources
The Key to Combining Shopper Data with AI for Unparalleled Retail Success
May 16, 2024Unlocking the potential of shopper data through artificial intelligence (AI) represents a pivotal turning point in the realm of retail. In today’s marketplace, understanding consumer behavior is more critical than ever, and harnessing the power of AI offers unparalleled opportunities...
8 Benefits of Extended Reality in Retail
May 2, 2024In retail, staying ahead of the curve is essential for businesses striving to capture consumer attention and drive sales. One technology that is revolutionizing the retail experience is extended reality (XR), encompassing virtual reality (VR), augmented reality (AR), and mixed...
How InContext’s Retail Planning Tools Help Brands Stay Ahead of the Curve
April 25, 2024According to a recent Forbes article, between inflation and product choices, 2024 will be one of the most competitive years in retail yet. With increasing competition, shifting market trends, and changing consumer preferences, retail brands must adopt strategic planning approaches...
Don’t Get Caught in the Off-Season: VR and AI for Profitable Seasonal Merchandising
April 23, 2024The retail world thrives on capturing the seasonal spirit. Shoppers crave that pumpkin spice latte in fall, the cozy sweaters in winter, and the light and breezy dresses in spring. But for manufacturers and retailers, keeping pace with these ever-changing...
Will Restaurant CPGs Change the Quick Service Industry?
April 12, 2024In recent years, the quick service restaurant (QSR) industry has witnessed a remarkable shift in consumer preferences and behaviors, prompting significant changes in the market landscape. One notable trend that has emerged is the rise of restaurant consumer packaged goods...
Testing the Retail Positioning Outcomes of Local Product Campaigns
March 29, 2024In retail, success often hinges on strategic positioning: a multifaceted endeavor encompassing product placement, branding, pricing, and promotion. This practice, known as retail positioning, is pivotal in shaping consumer perceptions and driving sales. In recent years, however, a notable shift...
How VR is Revolutionizing Assortment Planning in Retail
March 28, 2024The art of assortment planning is a pivotal pillar in shaping the success of retail businesses. It entails meticulously orchestrating product selection and strategic placement to meet and exceed customer demands while maximizing sales. Yet, the need for swift and...
Captivate and Convert: Optimizing Your Digital Content with 3D Images
March 11, 2024In the ever-evolving landscape of e-commerce, standing out from the competition requires more than just competitive pricing and a catchy slogan. Today’s savvy online shoppers crave immersive experiences that bridge the gap between the digital world and the physical product....
Optimizing for Customer Behavior Through Planogram Supermarket Analysis
March 8, 2024Every square inch of space on a retail shelf can significantly impact sales. When it comes to product placement, the right choice can enhance the customer experience and set the pace for record growth, but the wrong choice, even minor...
The Right Time for XR Corporate Adoption is Now
March 7, 2024Extended reality (XR) – which includes virtual, augmented, and mixed reality solutions – has continued to become more accessible to organizations and consumers. While many engage through headsets, most XR experiences are available on laptops, phones and tablets. In the...
