InContext Blog Resources
Product Placement & CPG Sales: How to Optimize Your Strategy
June 13, 2023In the consumer packaged goods (CPG) industry, strategic product placement is a powerful driver of sales. Product placement allows brands to influence consumer behavior, increase brand visibility, and maximize product exposure in relevant contexts. In this blog, we will delve...
Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement
June 7, 2023During Apple’s WWDC23 event on June 5, countless people took time out of their day to catch the big announcement: the brands’ new AR/VR product, Apple Vision Pro. Set to launch in early 2024, the Vision Pro is everything we...
How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness
May 25, 2023Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...
What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space
May 18, 2023Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...
The Top 9 Benefits of Augmented Reality in Retail
May 8, 2023If you’re reading this, chances are you’re a forward-thinking business owner or decision-maker in the retail world. Now, imagine offering your customers the ability to visualize how a piece of furniture would seamlessly fit into their home or how a...
What Virtual Stores Tell Us About Shopper Behavior
May 2, 2023Even before the pandemic caused widespread shutdowns and encouraged many people to stay away from physical store locations, e-commerce was already revolutionizing the retail industry and disrupting traditional brick-and-mortar stores. Thanks to e-commerce platforms like Amazon, online stores are now...
Filling the Basket: The Power of Cross-Category Purchasing
April 27, 2023A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...
NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay
April 20, 2023It could be said that 2022 was the year of Metaverse. After Mark Zuckerberg changed Facebook’s name to Meta in October 2021, we saw a lot of conversation around metaverse(s) and what they could mean for the future of how...
Optimizing the Supermarket Shelf: 3D Model Simulations to Try in 2023
April 19, 2023As the competition in the retail industry continues to grow, retailers are always on the lookout for new ways to improve the in-store shopping experience. One way to achieve this is through the use of 3D model simulations. With the...
7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing
April 18, 2023Physical products are the bread and butter of retail and consumer packaged goods (CPG) businesses. But in today’s digital-first world, providing an immersive product experience can be challenging, especially regarding online shopping experiences. You want to give customers a realistic...
Shopper Intelligence: Retail’s Secret Weapon is in 3D
April 11, 2023Imagine a world where retailers can dive deep into the minds of their shoppers, uncovering their desires and preferences–without even stepping foot into a physical store. Welcome to the new normal of retail merchandising, powered by 3D technology. Through virtual...
Virtual Commerce + Brand Experiences = Untapped Opportunity
April 5, 2023A must-read article from Brian Solis came out recently talking about the true opportunity for digital and metaverse brand experiences today. The majority of the population may not be ready for fully immersive metaverse experiences using goggles or headsets to...