Extended reality (XR) is rapidly transforming the way organizations operate. In fact, more than 70% of large companies currently use extended reality solutions to make strategic decisions today more effectively.
In a previous blog, we explored how organizations are using both augmented, mixed, and virtual reality for training and development, concept testing, and more. Companies provide many reasons for not integrating extended reality into their organization yet. However, there’s one critical thing to understand among those who have embraced XR technology: those that use it find the benefits of XR tremendously valuable. It is an investment for employees and organizations from both a financial and time perspective, and yet when utilized effectively, employees believe the tools drive value in a significant way as part of their everyday responsibilities.
From a value perspective, let’s look at a few examples.
Among organizations that use extended reality in training development, every single organization said that the XR technology drives significant or some value to their organization. We saw similar attitudes among those that used the XR tools for testing physical concepts virtual prior to implementing in a physical setting.
The nuance in determining if XR tools drove significant or some value differed greatly based on use case and current role.
Yet, companies are clearly getting strong ROI with their current investments in XR tools. Employees using the tools were much more likely to state that the XR solutions were driving significant value within the organization versus those aware of the solution investment but not directly involved. This isn’t surprising. Often, you’ll find that teams utilizing new technologies directly are much closer to understanding and appreciating both the benefits and challenges of implementation.
When investing in technology solutions, companies want to see direct and indirect ROI. It’s important that employees believe the tools drive value. It’s also imperative to be able to directly attribute benefits and improved outcomes to solutions that require both an investment in time and money. We asked companies that utilized XR solutions today directly about where they saw internal organizational impact.
Many believed utilizing extended reality tools helped drive a creative advantage or helped companies innovate in new ways. Others stated that XR tools helped them create critical process efficiencies within the organization. Nearly three of 10 companies said that they saw improved employee collaboration with the implementation, and a similar amount believe these tools helped improve user experience for internal and external capabilities. In fact, one employee stated: “We have barely scratched the surface of XR” when asked to described the impact at their organization.
As XR continues to evolve, its potential to transform businesses is limitless. Organizations that embrace XR today are poised to reap the benefits of this revolutionary technology, gaining a competitive edge and driving innovation across all industries. From enhancing employee training and collaboration to revolutionizing product development and customer experiences, XR is paving the way for a future where the boundaries between the physical and digital worlds are blurred. By embracing XR, companies are gaining a competitive edge and positioning themselves for future growth.
For more information and to see the full results from our XR benchmarking survey, download our report: The State of XR Business Adoption.
