InContext Blog Resources
Cornerstones of a New Reality: 3D Images and Digital Twins
October 31, 2023The concept of the metaverse is no longer confined to science fiction. It is rapidly becoming a tangible digital realm where people can engage, work, explore, and socialize. Yet, the secret sauce behind this virtual universe lies in two foundational...
Inflation’s Impact on Private Labels vs National Brands
October 26, 2023As the economic landscape experiences fluctuations, one topic of increasing concern is inflation and its far-reaching effects on consumers and businesses. Specifically, the realm of consumer goods, particularly the choice between private labels vs national brands, is facing a noteworthy...
How Retailers are Embracing AR to Balance Efficiency and Engagement
October 11, 2023Retail TouchPoints Q&A with Erin Feeney, Chief Product Officer, InContext. Download the full 2023 Store Operations Benchmark Survey.
What is XR? 5 Extended Reality Examples That Explain the Promise
October 6, 2023Do you remember seeing people exploring their neighborhoods, smartphone in hand, chasing virtual creatures in Pokémon Go? Or maybe you’ve experienced the magic of a VR headset that plunged you into a whole new universe? If these adventures ring a...
Extended Reality: An Essential Business Technology in 2024 and Beyond
September 22, 2023Extended reality (XR), which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), is set to play a critical role in driving profitability and long-term corporate success in the next three to five years. However, for many organizations,...
Alleviate Planogram Compliance Issues with Augmented Reality
September 20, 2023Maintaining precise and up-to-date planograms is a paramount challenge for retailers in the dynamic retail realm. These visual representations of shelf and store layouts, detailing the strategic placement of products, are the backbone of efficient merchandising and customer experiences. However,...
What VR Supermarket Games Mean for the Future of Retail
September 12, 2023In the expanding realm of virtual reality, even the mundane task of grocery shopping is getting a futuristic makeover. VR supermarket games are a fascinating intersection of technology and consumerism, redefining how we approach shopping. With giants like Meta (formerly...
The Power of Planogram Verification: Ensuring Retail Success
August 23, 2023In the complicated world of retail, planograms (POGs) play a pivotal role in the intersections of products and people. A planogram is more than just a visual representation of where products should be placed on store shelves; it’s a strategic...
7 Winning Strategies for Supermarket Product Placement
August 21, 2023In the fast-paced and competitive world of retail, brand placement on store shelves is paramount. It can be the deciding factor in catching the shopper’s eye, boosting brand recognition, and ultimately increasing sales. As businesses strive to enhance their presence...
Get Out of Your Own Way: Understanding the Digital Asset Opportunity
August 11, 2023The adoption of extended reality (XR) is a growing need for many businesses today, but it’s also important to understand how it works and what is required before jumping right in.
How Big Data is Transforming Packaging Decision Strategies
August 8, 2023Packaging decisions can make or break a brand’s success, as customers are increasingly drawn to products that capture their attention and align with their preferences. According to Packaging of the World, 70% of consumers form their impression of a brand...