Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast
It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. Because of that notion, we often arrange our stores to highlight...
Breaking Down the Steps to Creating Ongoing Category Improvement
We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the...
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to...
Switching study prevents retailer from de-listing SKU
The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...
The Best Way to Conduct In-Store Research? Let’s Compare.
There are a lot of ways to go about getting a read on new in-store ideas. Whether it’s launching a new product to market, creating seasonal displays, or designing a more seamless aisle flow, having a strategy in place to...
Observational Shopper Research is Better in 3D
Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there. Traditional methods including surveys, focus groups,...
Why In-Store Planning is Similar to… Flying a Plane?
Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...
It’s in the Data: Brands & Retailers Can Be Confident in VR
It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the...