Observational Shopper Research is Better in 3D
Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there. Traditional methods including surveys, focus groups,...
Why In-Store Planning is Similar to… Flying a Plane?
Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...
It’s in the Data: Brands & Retailers Can Be Confident in VR
It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the...
Yes, You Can Easily Integrate Virtual Into Your Current Research Process
Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...
Shopper test reveals impact of promotional price points
The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....
4 Common Myths That Influence In-Store Planning
Creating an inviting shopping experience requires smart planning, with the right balance of products, ease of store flow, and compelling in-store messaging. But when brand and retail teams have preconceived notions on how to achieve these things, it can be...
Custom packaging redesign study saves client $500k
The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they...
3 Key Steps to Effective Shelf Placement
Research has consistently shown that the majority of purchase decisions are made in the store. Clearly, how a product is displayed on the shelf is one critical component in determining how effectively it attracts attention, wins a spot in the...