How VR is Revolutionizing Assortment Planning in Retail
The art of assortment planning is a pivotal pillar in shaping the success of retail businesses. It entails meticulously orchestrating product selection and strategic placement to meet and exceed customer demands while maximizing sales. Yet, the need for swift and...
The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques
In the aisles of supermarkets, every product placement, pricing label, and promotional display is strategically designed to influence consumer behavior. However, behind these seemingly simple arrangements lies a complex science that delves into the depths of consumer psychology and decision-making...
Predictive Analytics in Retail: Time Management’s Friend
For retail businesses, time is not just a resource; it’s a currency. The introduction of predictive analytics, particularly when driven by Artificial Intelligence (AI), has revolutionized how retailers approach this valuable asset. This technology isn’t just a futuristic concept—it’s a...
The Contrasting Roles of Consumer & Shopper Insights in Retail Strategies
In the dynamic world of retail, understanding consumer behavior and purchasing patterns is essential for success. This intricate understanding is achieved through two distinct yet interrelated lenses: consumer insights and shopper insights. While both play pivotal roles in shaping retail...
Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf
In the highly competitive world of retail, the battle for sales is often won or lost at the shelf. A retailer’s shelf strategy plays a pivotal role in this critical decision-making point. A well-executed shelf strategy, focusing on product arrangement,...
Actionable Insights into Voice of Customer
Objective A manufacturer wanted to understand the best approach to creating an intuitive online shopping experience for their customers that is as natural as in-store shopping. To do this, they decided to run a qualitative research study that would arm...
8 Ways CPG Analytics Are Shaping Retail Trends in 2024
The role of consumer packaged goods (CPG) analytics has become more pivotal than ever in the retail landscape. As the backbone of modern retail strategies, CPG analytics influence decisions and actively shape the future of purchasing. This blog post delves...
How to Win Over Value Shoppers in an Economic Downturn
In times of economic downturn, the retail landscape undergoes a significant transformation, marked by a distinct shift in consumer behavior. As financial constraints tighten, a new type of consumer emerges at the forefront: the value shopper. This group, characterized by...
2023 in Review: Shaping the Future of VR and AR Retail Experiences
As a pioneer in virtual reality (VR) and augmented reality (AR) solutions for retail, InContext has been making waves in the industry throughout 2023. As technology continues to evolve, we continue to provide solutions that revolutionize the way businesses approach...