Tag: shopper insights

The role of consumer packaged goods (CPG) analytics has become more pivotal than ever in the retail landscape. As the backbone of modern retail strategies, CPG analytics influence decisions and actively shape the future of purchasing. This blog post delves...

In times of economic downturn, the retail landscape undergoes a significant transformation, marked by a distinct shift in consumer behavior. As financial constraints tighten, a new type of consumer emerges at the forefront: the value shopper. This group, characterized by...

In retail, optimizing shelf arrangement is an intricate dance between art and science. Finding that perfect rhythm of product placement to entice customers, maximize sales, and enhance the overall shopping experience is a challenge that retailers constantly face. However, in...

Cross merchandising, the art of strategically placing products from different categories together in retail spaces, is a compelling strategy to enhance the customer shopping experience and drive sales. However, as innovative as it may be, it comes with inherent risks....

As the economic landscape experiences fluctuations, one topic of increasing concern is inflation and its far-reaching effects on consumers and businesses. Specifically, the realm of consumer goods, particularly the choice between private labels vs national brands, is facing a noteworthy...

In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...