Tag: shopper insights

Cross merchandising, the art of strategically placing products from different categories together in retail spaces, is a compelling strategy to enhance the customer shopping experience and drive sales. However, as innovative as it may be, it comes with inherent risks....

As the economic landscape experiences fluctuations, one topic of increasing concern is inflation and its far-reaching effects on consumers and businesses. Specifically, the realm of consumer goods, particularly the choice between private labels vs national brands, is facing a noteworthy...

In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...

In the expanding realm of virtual reality, even the mundane task of grocery shopping is getting a futuristic makeover. VR supermarket games are a fascinating intersection of technology and consumerism, redefining how we approach shopping. With giants like Meta (formerly...

In the fast-paced and competitive world of retail, brand placement on store shelves is paramount. It can be the deciding factor in catching the shopper’s eye, boosting brand recognition, and ultimately increasing sales. As businesses strive to enhance their presence...

Packaging decisions can make or break a brand’s success, as customers are increasingly drawn to products that capture their attention and align with their preferences. According to Packaging of the World, 70% of consumers form their impression of a brand...

In the ever-evolving retail landscape, businesses often encounter blind spots, those elusive gaps in understanding customer behavior and preferences that can significantly impact success. Consumer insights–the valuable data derived from studying consumer actions and motivations–play a pivotal role in addressing...

Data and analytics have become essential tools for brands and retailers seeking to optimize their in-store merchandising strategies. With accurate shopper insight data, retail professionals can make data-backed decisions that enhance the shopping experience, drive sales, and improve overall business...