Frozen Breakfast Brand: National Pricing Strategy Research
Objective A major packaged foods company’s efforts to evaluate pricing strategies for its frozen breakfast products at a large national retailer.
How Digital Transformation in Retail is Fueling Sustainability Efforts
In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...
6 Ways CPG Analytics Are Shaping Retail Trends in 2025
The role of consumer packaged goods (CPG) analytics has never been more pivotal in retail. As the backbone of modern retail strategies, CPG analytics influence critical business decisions and actively shape the future of purchasing. By harnessing data from multiple...
7 Surprising Ways Virtual Store Testing Might Challenge Everything We Know About Grocery Profitability
To gather insights about store layout, product placement, and customer engagement strategies, retailers and brands have long relied on in-store testing. This real-world approach has been considered the gold standard, allowing retail teams to observe actual shopper behavior to adjust...
How the Rise of AI Is Influencing Modern Grocery Store Layout Strategies
Every time customers walk into a grocery store, they’re stepping into a carefully orchestrated environment designed to guide their shopping experience. From the first flyer they pick up to the last item they toss into their cart at the checkout...
The Fastest Path to Buyer Intent Data
Buyer intent data isn’t just another buzzword; it’s the cornerstone of effective retail strategies that can turn casual browsers into loyal customers. In a world where every competitor is vying for the same consumer dollar, knowing not just what your...
The Evolution of Planogram Software: 1950 to 2024
Planograms have long been a cornerstone of retail merchandising, crucial in product placement and store layout to maximize sales and enhance the shopping experience. In modern retail operations, planogram software has become indispensable, providing retailers with sophisticated tools for planogram...
Advancing Retail Research: Measuring Brand Loyalty with 3D Simulation Tech
With over 4.7 million new businesses starting yearly, understanding and measuring brand loyalty has never been more critical. Traditional methods of gauging customer loyalty are augmented by cutting-edge technologies, offering deeper insights and more accurate predictions. One such innovative approach...
