Tag: shopper insights

Data and analytics have become essential tools for brands and retailers seeking to optimize their in-store merchandising strategies. With accurate shopper insight data, retail professionals can make data-backed decisions that enhance the shopping experience, drive sales, and improve overall business...

For retailers and brands, there’s nothing more valuable than understanding customer behavior, preferences, and market trends. Shopper intelligence research offers invaluable insights that empower retailers to optimize strategies, enhance customer experiences, and drive sales. With access to in-store consumer insights,...

Brands and retailers are regularly exploring new ways to gain a competitive advantage. The rapid rise of e-commerce and online shopping platforms has made an already competitive landscape even fiercer, not to mention the constant influx of new competitors, substitute...

In the consumer packaged goods (CPG) industry, strategic product placement is a powerful driver of sales. Product placement allows brands to influence consumer behavior, increase brand visibility, and maximize product exposure in relevant contexts. In this blog, we will delve...

Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...

Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...

A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...

Imagine a world where retailers can dive deep into the minds of their shoppers, uncovering their desires and preferences–without even stepping foot into a physical store. Welcome to the new normal of retail merchandising, powered by 3D technology. Through virtual...

When virtual reality (VR) technology was first developed, most people weren’t thinking much beyond military and government uses, or, later, gaming and entertainment. Today, while the gaming industry is still perhaps the most obvious adopter of VR technology, industries like...

Today’s volatile gas prices and the rise of electric cars means fuel sales are down, and fewer people are finding themselves on their weekly trip to the pump.  In order to offset this decline in fuel usage, many chains are...