shopper insights Archives

3 Key Steps to Effective Shelf Placement

Research has consistently shown that the majority of purchase decisions are made in the store. Clearly, how a product is displayed on the shelf is one critical component in determining how effectively it attracts attention, wins a spot in the...

July 9, 2019

Blog

Here’s Why Category Managers are Turning to VR Technology

June 27, 2019

Client increases cross-category purchases by 2% in 12 weeks

Case Studies

Client increases cross-category purchases by 2% in 12 weeks

The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...

June 24, 2019

Blog

Want to Save $1 Million Dollars in Retail Costs? Consider VR.

Yup, it’s true. One manufacturer was able to: Accelerate speed to market Reduce cost of innovation Drive topline growth …all while avoiding $1 million in unnecessary costs. Here’s how they did it.

June 18, 2019

Blog

3 Musts for a Shelf-First Approach to Retail Merchandising

Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react...

June 5, 2019

Blog

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be

Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix...

May 30, 2019

Blog

How to Compete in a Revived Frozen Food Aisle

Don’t call it a comeback, but recently frozen foods are having a big moment in the retail spotlight. That’s because CPG companies have started to offer more nutritious selections and interesting varieties beyond the typical processed frozen entrees and snacks. As CPG...

May 13, 2019

Blog

We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You

White Paper 1 Excerpt

April 25, 2019

Blog

Want to Increase Basket Size? Make it Easier to Find That First Product

It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and...

June 6, 2018

Blog

The Fight for Shelf Space: Category Captains and Their Changing Role

There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That...

March 27, 2018

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Tag: shopper insights

3 Key Steps to Effective Shelf Placement

Here’s Why Category Managers are Turning to VR Technology

Client increases cross-category purchases by 2% in 12 weeks

Want to Save $1 Million Dollars in Retail Costs? Consider VR.

3 Musts for a Shelf-First Approach to Retail Merchandising

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be

How to Compete in a Revived Frozen Food Aisle

We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You

Want to Increase Basket Size? Make it Easier to Find That First Product

The Fight for Shelf Space: Category Captains and Their Changing Role

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