Tag: shopper insights

In the expanding realm of virtual reality, even the mundane task of grocery shopping is getting a futuristic makeover. VR supermarket games are a fascinating intersection of technology and consumerism, redefining how we approach shopping. With giants like Meta (formerly...

In the fast-paced and competitive world of retail, brand placement on store shelves is paramount. It can be the deciding factor in catching the shopper’s eye, boosting brand recognition, and ultimately increasing sales. As businesses strive to enhance their presence...

Packaging decisions can make or break a brand’s success, as customers are increasingly drawn to products that capture their attention and align with their preferences. According to Packaging of the World, 70% of consumers form their impression of a brand...

Data and analytics have become essential tools for brands and retailers seeking to optimize their in-store merchandising strategies. With accurate shopper insight data, retail professionals can make data-backed decisions that enhance the shopping experience, drive sales, and improve overall business...

Brands and retailers are regularly exploring new ways to gain a competitive advantage. The rapid rise of e-commerce and online shopping platforms has made an already competitive landscape even fiercer, not to mention the constant influx of new competitors, substitute...

In the consumer packaged goods (CPG) industry, strategic product placement is a powerful driver of sales. Product placement allows brands to influence consumer behavior, increase brand visibility, and maximize product exposure in relevant contexts. In this blog, we will delve...

Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...

Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...