shopper insights Archives

7 Examples of Sustainability in CPG (plus one you might not have considered)

The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet. Retailers are also responsible for the products they...

April 22, 2021

Press

Analyze Virtual In-Store Research with ShopperMX Dashboards

You might already be aware of the many benefits of conducting in-store research in a digital twin of a physical store. But what comes next? How do you analyze, view and share the data from your study? The good news...

March 1, 2021

4 Smart Ways to Use VR for Retail Planning Today

Blog

4 Smart Ways to Use VR for Retail Planning Today

There’s a heck of a lot that goes into the thought process of managing a category, or planning a product rollout, or designing new marketing messaging for a brand. Unfortunately, it’s not uncommon for these types of in-store decisions to...

November 18, 2020

Is it Time to Reevaluate Your Brands’ Purpose?

Blog

Is it Time to Reevaluate Your Brands’ Purpose?

Whether it’s simplifying, becoming more personalized, focusing on social responsibility, or just an overall refresh, brands need to be continuously evaluating what their products mean to their target audience. The brand performs a role, and whatever that role is needs...

October 14, 2020

Faster to Decision with Virtual Retail Solutions

Blog

Faster to Decision with Virtual Retail Solutions

Fact: every additional minute a shopper takes to make their first purchase in a category reduces the final basket size by 1/2 a product. In a time when shoppers are spending less time in-store, that particular statistic makes SKU rationalization a...

September 29, 2020

Is Your Product Worth the In-Store Trip?

Blog

Is Your Product Worth the In-Store Trip?

COVID-19 changed the way people shop, and therefore changed the shelf. Buying items in a physical store became all about necessity: if it wasn’t essential, it could be bought online and delivered. Going forward, as consumers consider shopping in-store once...

September 18, 2020

Don’t Skip This Step When Launching a New Product

Blog

Don’t Skip This Step When Launching a New Product

We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...

August 26, 2020

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

Blog

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

If the fast-moving, competitive retail landscape wasn’t already challenging enough, the global pandemic made sure to throw a wrench into any stability brands were feeling. So in addition to grappling with the best way to continue serving their customers, retailers...

July 8, 2020

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

Blog

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

Clear communication, effective presentations and convincing data are all critical to successfully securing new in-store ideas. But it’s becoming increasingly difficult to check all those boxes. How do we continue line reviews and joint business planning when we we’re all...

June 26, 2020

You Probably Need to Rethink Your Current Market Structures

Blog

You Probably Need to Rethink Your Current Market Structures

Faced with the shockingly fast and disruptive change in shopper behavior brought on by the global pandemic, retailers and brands scrambled to keep shelves stocked. But as we continue to navigate the waters of this health crisis, they have also...

June 25, 2020

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Tag: shopper insights

7 Examples of Sustainability in CPG (plus one you might not have considered)

Analyze Virtual In-Store Research with ShopperMX Dashboards

4 Smart Ways to Use VR for Retail Planning Today

Is it Time to Reevaluate Your Brands’ Purpose?

Faster to Decision with Virtual Retail Solutions

Is Your Product Worth the In-Store Trip?

Don’t Skip This Step When Launching a New Product

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

You Probably Need to Rethink Your Current Market Structures

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