How CPGs Maximize Profits Using Virtual Reality in Retail
The consumer goods retail industry has always been a highly competitive environment. In response to the constantly changing nature of consumer behavior, the methods and tools used to sell products must evolve as well. Especially in the wake of the...
Drug store gains 31% increase in private label brand sales
A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...
Learn How Virtual Helps You Tell Your Retail Story
We presented our virtual capabilities during a live demo at the Enterprise Wearable Technology Summit, showcasing the many different ways to collaborate and present within a digital twin of the retail store.
Private Label Principle: SKU Rationalization
The paradox of choice is real. We explain why you need to consider private label brands when rationalizing your products at shelf in this segment from our CMA presentation.
Private Label Principle: Private Label Can Lead the Aisle
As private label becomes stronger, retailers will want to explore whether leading the aisle with owned brands grows the category, and manufacturers will want to consider that when making decisions at shelf. Watch this excerpt from our CMA presentation.
Private Label Principle: Eye Level & Arm Level
Don’t forget private label at prime shelf level. In this segment of our CMA presentation, we remind you to think about private label optimal height when planning your shelf set.
Private Label Principle: Brand Blocking
Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.