shopper insights Archives

Is it Time to Reevaluate Your Brands’ Purpose?

Whether it’s simplifying, becoming more personalized, focusing on social responsibility, or just an overall refresh, brands need to be continuously evaluating what their products mean to their target audience. The brand performs a role, and whatever that role is needs...

October 14, 2020

Faster to Decision with Virtual Retail Solutions

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Faster to Decision with Virtual Retail Solutions

Fact: every additional minute a shopper takes to make their first purchase in a category reduces the final basket size by 1/2 a product. In a time when shoppers are spending less time in-store, that particular statistic makes SKU rationalization a...

September 29, 2020

Is Your Product Worth the In-Store Trip?

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Is Your Product Worth the In-Store Trip?

COVID-19 changed the way people shop, and therefore changed the shelf. Buying items in a physical store became all about necessity: if it wasn’t essential, it could be bought online and delivered. Going forward, as consumers consider shopping in-store once...

September 18, 2020

Don’t Skip This Step When Launching a New Product

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Don’t Skip This Step When Launching a New Product

We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...

August 26, 2020

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

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Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

If the fast-moving, competitive retail landscape wasn’t already challenging enough, the global pandemic made sure to throw a wrench into any stability brands were feeling. So in addition to grappling with the best way to continue serving their customers, retailers...

July 8, 2020

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

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Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

Clear communication, effective presentations and convincing data are all critical to successfully securing new in-store ideas. But it’s becoming increasingly difficult to check all those boxes. How do we continue line reviews and joint business planning when we we’re all...

June 26, 2020

You Probably Need to Rethink Your Current Market Structures

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You Probably Need to Rethink Your Current Market Structures

Faced with the shockingly fast and disruptive change in shopper behavior brought on by the global pandemic, retailers and brands scrambled to keep shelves stocked. But as we continue to navigate the waters of this health crisis, they have also...

June 25, 2020

Blog

The Next Big Brand: Private Label

According to the Bureau of Labor Statistics (BLS) 2020 unemployment data, over 20 million jobs were lost in the U.S. as of April 2020, with the unemployment rate spiking to 14.7 percent. On top of that, we saw inflation in...

May 15, 2020

How to Conduct a Virtual Category Line Review

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How to Conduct a Virtual Category Line Review

In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...

April 8, 2020

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Are You Still Relying on the Same Old Approaches to In-Store Marketing?

Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience....

January 17, 2020

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Tag: shopper insights

Is it Time to Reevaluate Your Brands’ Purpose?

Faster to Decision with Virtual Retail Solutions

Is Your Product Worth the In-Store Trip?

Don’t Skip This Step When Launching a New Product

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

You Probably Need to Rethink Your Current Market Structures

The Next Big Brand: Private Label

How to Conduct a Virtual Category Line Review

Are You Still Relying on the Same Old Approaches to In-Store Marketing?

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