3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual)
Understanding shopper behavior has become even more critical in today’s ever-changing retail climate. Shopping behaviors have changed more in the past few years than at any point in history. Out-of-stocks, fast moving trends, and changing regulations all affect shopper decision-making...
The 6 Essential KPI Retail Metrics to Track and Optimize
If you’re a part of the retail industry today, you know that it’s not an easy endeavor to compete with the various big-name retailers and brands on the market. What was once an industry that required a relatively straightforward merchandising...
The Biggest Shopper Behavior Trends to Look for in 2022
The retail industry went through a big period of change in the months following the global pandemic. We saw a huge shift in shopper behavior as consumers were staying at home. Retail e-commerce sales grew 32.4% year-over-year in 2020, and...
What Can You Do in ShopperMX?
Learn how to enable iterative retail planning, from POG and packaging changes, innovation items, signage, displays and macro store design, and understand what those changes look like in the context of a virtual store. Watch below!
The Impact of Findability on Retail Sales
In today’s competitive consumer goods industry, retail marketers have their hands full with the amount of data, the variety of tools, and the dynamic insights that are needed to create successful retail merchandising strategies. Amidst all the other retail insights...
Can We Really Solve Retail Labor Shortage Challenges with VR?
Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021...
Does Your Shelf Space Strategy Unintentionally Minimize Profits?
In the retail industry, everyone is looking for innovative ways to grow. Whether it involves eliminating extra spending, well-trained workers, or finding new and creative ways to market products, both retailers and brands are continuously striving for improvement. But what...