Drug store gains 31% increase in private label brand sales
A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...
Learn How Virtual Helps You Tell Your Retail Story
We presented our virtual capabilities during a live demo at the Enterprise Wearable Technology Summit, showcasing the many different ways to collaborate and present within a digital twin of the retail store.Â
Private Label Principle: SKU Rationalization
The paradox of choice is real. We explain why you need to consider private label brands when rationalizing your products at shelf in this segment from our CMA presentation.
Private Label Principle: Private Label Can Lead the Aisle
As private label becomes stronger, retailers will want to explore whether leading the aisle with owned brands grows the category, and manufacturers will want to consider that when making decisions at shelf. Watch this excerpt from our CMA presentation.
Private Label Principle: Eye Level & Arm Level
Don’t forget private label at prime shelf level. In this segment of our CMA presentation, we remind you to think about private label optimal height when planning your shelf set.
Private Label Principle: Brand Blocking
Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.
The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive
For many retailers today, private label serves as the single-largest brand across categories, even when presented as individual sub-brands. Whether integrated or brand blocked, private brands have begun to look and act more like national brands—so the ways in which...
7 Examples of Sustainability in CPG (plus one you might not have considered)
The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet. Retailers are also responsible for the products they...
Analyze Virtual In-Store Research with ShopperMX Dashboards
You might already be aware of the many benefits of conducting in-store research in a digital twin of a physical store. But what comes next? How do you analyze, view and share the data from your study? The good news...