Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf
In the highly competitive world of retail, the battle for sales is often won or lost at the shelf. A retailer’s shelf strategy plays a pivotal role in this critical decision-making point. A well-executed shelf strategy, focusing on product arrangement,...
Actionable Insights into Voice of Customer
Objective A manufacturer wanted to understand the best approach to creating an intuitive online shopping experience for their customers that is as natural as in-store shopping. To do this, they decided to run a qualitative research study that would arm...
How to Win Over Value Shoppers in an Economic Downturn
In times of economic downturn, the retail landscape undergoes a significant transformation, marked by a distinct shift in consumer behavior. As financial constraints tighten, a new type of consumer emerges at the forefront: the value shopper. This group, characterized by...
2023 in Review: Shaping the Future of VR and AR Retail Experiences
As a pioneer in virtual reality (VR) and augmented reality (AR) solutions for retail, InContext has been making waves in the industry throughout 2023. As technology continues to evolve, we continue to provide solutions that revolutionize the way businesses approach...
AI Merchandising for Optimal Shelf Arrangement
In retail, optimizing shelf arrangement is an intricate dance between art and science. Finding that perfect rhythm of product placement to entice customers, maximize sales, and enhance the overall shopping experience is a challenge that retailers constantly face. However, in...
InContext Solutions Launches Artificial Intelligence for Shopper Insights
Arrangement AI is a new behavioral insights prediction model for planogram arrangement, based on more than 2 million virtual store shopping trips Chicago, IL (November 2, 2023): InContext Solutions, the global leader in 3D simulation software for retail, is pleased...
Inflation’s Impact on Private Labels vs National Brands
As the economic landscape experiences fluctuations, one topic of increasing concern is inflation and its far-reaching effects on consumers and businesses. Specifically, the realm of consumer goods, particularly the choice between private labels vs national brands, is facing a noteworthy...
What VR Supermarket Games Mean for the Future of Retail
In the expanding realm of virtual reality, even the mundane task of grocery shopping is getting a futuristic makeover. VR supermarket games are a fascinating intersection of technology and consumerism, redefining how we approach shopping. With giants like Meta (formerly...