InContext Blog Resources
Breaking Down the Steps to Creating Ongoing Category Improvement
September 24, 2019We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the set up,...
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
September 18, 2019In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to...
The Best Way to Conduct In-Store Research? Let’s Compare.
September 10, 2019There are a lot of ways to go about getting a read on new in-store ideas. Whether it’s launching a new product to market, creating seasonal displays, or designing a more seamless aisle flow, having a strategy in place to...
3 Big Ways AI is Transforming Retail Management
September 4, 2019Machine learning, or artificial intelligence, is no longer a futuristic-sounding concept for most people. Smart home devices like smart thermostats and lights, navigation apps, or even music streaming services are all powered in some way by machine-learned algorithms, and millions...
Observational Shopper Research is Better in 3D
August 22, 2019Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there.Traditional methods including surveys, focus groups, purchase...
Why In-Store Planning is Similar to… Flying a Plane?
August 20, 2019Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...
It’s in the Data: Brands & Retailers Can Be Confident in VR
August 15, 2019It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the...
Yes, You Can Easily Integrate Virtual Into Your Current Research Process
August 8, 2019Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...
4 Common Myths That Influence In-Store Planning
July 31, 2019Creating an inviting shopping experience requires smart planning, with the right balance of products, ease of store flow, and compelling in-store messaging. But when brand and retail teams have preconceived notions on how to achieve these things, it can be...
The Case for Virtual Store Research
July 24, 2019There is no shortage of innovative solutions in the retail space, because forward-thinking organizations understand that today’s processes require faster, more streamlined solutions than in year’s past. But understanding doesn’t always lead to implementation. How many are truly adopting those...
3 Key Steps to Effective Shelf Placement
July 9, 2019Research has consistently shown that the majority of purchase decisions are made in the store. Clearly, how a product is displayed on the shelf is one critical component in determining how effectively it attracts attention, wins a spot in the...