InContext Blog Resources
How Simulated Test Marketing Can Help You Go to Market Faster
December 1, 2021The landscape of consumerism is going through a major period of change, and in reaction to that change, brands and retailers are looking for ways to keep up with new consumer habits. Shoppers are making decisions faster and spending less...
The Role of the Digital Twin in Driving Retail Growth
November 4, 2021It’s time to have a real conversation about digital twins and what that means for engaging an immersive virtual environment. Facebook recently changed its name to Meta, with the goal of reinforcing its focus on immersive virtual reality as part of...
Only with Virtual: 4 Smart Ways to Sell Your Retail Story
September 15, 2021If you’re reading this you’ve most likely been in a position to present an in-store plan to stakeholders. Whether it’s a new shelf assortment, new packaging, or marketing signage for a new product, persuading others to see and understanding your...
Private Label Principle: SKU Rationalization
August 13, 2021The paradox of choice is real. We explain why you need to consider private label brands when rationalizing your products at shelf in this segment from our CMA presentation.
Private Label Principle: Private Label Can Lead the Aisle
August 13, 2021As private label becomes stronger, retailers will want to explore whether leading the aisle with owned brands grows the category, and manufacturers will want to consider that when making decisions at shelf. Watch this excerpt from our CMA presentation.
Private Label Principle: Eye Level & Arm Level
August 13, 2021Don’t forget private label at prime shelf level. In this segment of our CMA presentation, we remind you to think about private label optimal height when planning your shelf set.
Private Label Principle: Brand Blocking
August 13, 2021Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.
3 Steps to Launching a Killer Brand Packaging Design
August 10, 2021There’s a lot that goes into food packaging. From logistics to functionality, to design and finally shopper reaction, the creation of a product package touches many parts of the supply and demand chain and many different teams. And it has...
The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive
July 13, 2021For many retailers today, private label serves as the single-largest brand across categories, even when presented as individual sub-brands. Whether integrated or brand blocked, private brands have begun to look and act more like national brands—so the ways in which...
How to Solve for These 3 Universal Drawbacks to Online Grocery
April 23, 2021There’s no question that the onset of the COVID pandemic created a boom for online grocery. As recent as 2018, online grocery sales in the U.S. made up only 2-3% of total e-commerce sales. In 2020, that jumped to 12%...
7 Examples of Sustainability in CPG (plus one you might not have considered)
April 22, 2021The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet. Retailers are also responsible for the products they...
Join Us in the Fight Against Hunger This Holiday Season!
December 14, 2020While our business revolves around helping brands and retailers create better shopping experiences, we’re acutely aware that a significant number of families in our country can’t afford to go grocery shopping at all. Food insecurity has always been an important...