InContext Blog Resources
Join Us in the Fight Against Hunger This Holiday Season!
December 14, 2020While our business revolves around helping brands and retailers create better shopping experiences, we’re acutely aware that a significant number of families in our country can’t afford to go grocery shopping at all. Food insecurity has always been an important...
4 Smart Ways to Use VR for Retail Planning Today
November 18, 2020There’s a heck of a lot that goes into the thought process of managing a category, or planning a product rollout, or designing new marketing messaging for a brand. Unfortunately, it’s not uncommon for these types of in-store decisions to...
Now is the Time for Brands to Push the Envelope
October 29, 2020Innovation has become a bit of a buzzword in the retail industry. But it has never held more meaning than it does right now, especially for brands that are in danger of becoming irrelevant in a post-pandemic world. The store...
The Great Retail Acceleration Has Arrived
October 20, 2020Two industry leaders in their fields – InContext Solutions, and Syndigo – came together for several discussions about the massive changes taking place in the way that consumers shop for products and the way that brands and retailers provide them for...
Is it Time to Reevaluate Your Brands’ Purpose?
October 14, 2020Whether it’s simplifying, becoming more personalized, focusing on social responsibility, or just an overall refresh, brands need to be continuously evaluating what their products mean to their target audience. The brand performs a role, and whatever that role is needs...
Faster to Decision with Virtual Retail Solutions
September 29, 2020Fact: every additional minute a shopper takes to make their first purchase in a category reduces the final basket size by 1/2 a product. In a time when shoppers are spending less time in-store, that particular statistic makes SKU rationalization a...
Is Your Product Worth the In-Store Trip?
September 18, 2020COVID-19 changed the way people shop, and therefore changed the shelf. Buying items in a physical store became all about necessity: if it wasn’t essential, it could be bought online and delivered. Going forward, as consumers consider shopping in-store once...
Don’t Skip This Step When Launching a New Product
August 26, 2020We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...
What 2020 Taught Us About Visual Merchandising
July 14, 2020Retailers and brands dealt with many challenges and changes thrown their way since the start of the global pandemic: panic-buying, face mask policies, and the rethinking of store layouts and how to merchandise when shoppers are no longer lingering in...
Cost Savings 101: How a Virtual Retail Strategy Will Save You Money
July 8, 2020If the fast-moving, competitive retail landscape wasn’t already challenging enough, the global pandemic made sure to throw a wrench into any stability brands were feeling. So in addition to grappling with the best way to continue serving their customers, retailers...
Top 5 Ways Virtual Will Help You Gain Retailer Buy-in
June 26, 2020Clear communication, effective presentations and convincing data are all critical to successfully securing new in-store ideas. But it’s becoming increasingly difficult to check all those boxes. How do we continue line reviews and joint business planning when we we’re all...
You Probably Need to Rethink Your Current Market Structures
June 25, 2020Faced with the shockingly fast and disruptive change in shopper behavior brought on by the global pandemic, retailers and brands scrambled to keep shelves stocked. But as we continue to navigate the waters of this health crisis, they have also...