Frozen Breakfast Brand: National Pricing Strategy Research
Objective A major packaged foods company’s efforts to evaluate pricing strategies for its frozen breakfast products at a large national retailer.
Actionable Insights into Voice of Customer
Objective A manufacturer wanted to understand the best approach to creating an intuitive online shopping experience for their customers that is as natural as in-store shopping. To do this, they decided to run a qualitative research study that would arm...
Driving Incremental Value with AR Visualization
Objective A large beverage manufacturer wanted to increase the number of point of interest (POI) displays sold in the field across their large format channel. The manufacturer hoped the extra display sales would help them achieve their annual sales target,...
3D Product Modeling for Frictionless Checkout
Objective In an article published by Retail Touchpoints, 74% of brick-and-mortar shoppers said the checkout process was the biggest pain point in their retail experience. As such, this was only further confirmation for a leading U.S. retail corporation to...
Retailer leverages 3D product modeling to quickly launch AR tool
Objective A leading retail warehouse club was looking to enhance their shopper experience by enabling large items to be visualized in augmented reality (AR). The goal was for members to be able to view large objects in augmented reality...
Spirits Aisle Rearrangement
Objective A global spirits manufacturer client wanted to convince one of their largest retailers (a large national wine & spirits store) to rearrange merchandising of their spirits aisles.
Drug store gains 31% increase in private label brand sales
A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...
CPG Brand’s VR adoption leads to 9x ROI
Here’s how a major CPG manufacturer implemented widespread VR adoption for their in-store strategies, laying the groundwork for future operational applications. Background A major CPG brand began working with InContext Solutions in 2012. Five years and further investments in platform...
Brand extension test identifies optimal placement
The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...
