InContext Blog Resources
Retail’s Digital Disruption and the Challenge to Innovate
December 18, 2019In a (very long and very interesting) post from Wait But Why writer Tim Urban, he talks about how quickly technology is changing, saying “The amount that changed between 1750 and 2017 might happen again between now and another time when you’re...
CPG Has its Eye on Cannabis—Are You Prepared?
December 12, 2019Since Washington and Colorado first legalized marijuana in the United States in 2012, 14 more states and Washington, D.C. have followed suit for recreational use, and another 33 have approved marijuana for medical purposes. The economic impact of the marijuana...
Retail Innovation, and the Benefits of the Virtual “Test Drive”
December 2, 2019Right now, retail is in a pivotal position where it has access to innovative tools that help create amazing experiences for shoppers. But it requires embracing technology and trying something new. While that in itself can seem daunting, there are...
2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology
November 21, 2019Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process...
Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”
November 13, 2019In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At...
Takeaways from Our Virtual Road Show in Bentonville
October 30, 2019Because our software is all about the visuals, it’s easy to check out our videos or request a demo to get a first-person perspective of our 3D virtual in action. But sometimes it’s great to be able to get some...
Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast
October 25, 2019It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. Because of that notion, we often arrange our stores to highlight...
AI and the Rise of Agile Merchandising
October 24, 2019The adoption of artificial intelligence (AI) is rapidly increasing around the globe. In fact, AI could add an estimated $15 trillion to the global economy within the next decade. Yet many organizations have been resistant to begin integrating AI into...
Breaking Down the Steps to Creating Ongoing Category Improvement
September 24, 2019We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the set up,...
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
September 18, 2019In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to...
The Best Way to Conduct In-Store Research? Let’s Compare.
September 10, 2019There are a lot of ways to go about getting a read on new in-store ideas. Whether it’s launching a new product to market, creating seasonal displays, or designing a more seamless aisle flow, having a strategy in place to...