InContext Blog Resources
What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space
May 18, 2023Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...
The Top 9 Benefits of Augmented Reality in Retail
May 8, 2023If you’re reading this, chances are you’re a forward-thinking business owner or decision-maker in the retail world. Now, imagine offering your customers the ability to visualize how a piece of furniture would seamlessly fit into their home or how a...
What Virtual Stores Tell Us About Shopper Behavior
May 2, 2023Even before the pandemic caused widespread shutdowns and encouraged many people to stay away from physical store locations, e-commerce was already revolutionizing the retail industry and disrupting traditional brick-and-mortar stores. Thanks to e-commerce platforms like Amazon, online stores are now...
Filling the Basket: The Power of Cross-Category Purchasing
April 27, 2023A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...
NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay
April 20, 2023It could be said that 2022 was the year of Metaverse. After Mark Zuckerberg changed Facebook’s name to Meta in October 2021, we saw a lot of conversation around metaverse(s) and what they could mean for the future of how...
7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing
April 18, 2023Physical products are the bread and butter of retail and consumer packaged goods (CPG) businesses. But in today’s digital-first world, providing an immersive product experience can be challenging, especially regarding online shopping experiences. You want to give customers a realistic...
Shopper Intelligence: Retail’s Secret Weapon is in 3D
April 11, 2023Imagine a world where retailers can dive deep into the minds of their shoppers, uncovering their desires and preferences–without even stepping foot into a physical store. Welcome to the new normal of retail merchandising, powered by 3D technology. Through virtual...
Virtual Commerce + Brand Experiences = Untapped Opportunity
April 5, 2023A must-read article from Brian Solis came out recently talking about the true opportunity for digital and metaverse brand experiences today. The majority of the population may not be ready for fully immersive metaverse experiences using goggles or headsets to...
The Metaverse Tomorrow
March 24, 2023News broke recently about Apple’s new mixed reality headset. While it’s notable for those of us who regularly work in and interact with virtual reality and metaverse experiences, the leaked news is not without controversy. An Apple launch in this...
Is Your Store Suited for 3D Online Shopping Experiences?
March 20, 2023In the age of rapidly advancing technology, 3D online shopping powered by virtual reality has shown potential as a powerful new form of e-commerce. When the global pandemic struck in 2020, customers realized two things. First, they would rather shop...
Can AR offset the cost of non-compliance in-store merchandising?
March 16, 2023Anyone who’s worked in retail knows the frustration of retail non-compliance. The process from merchandising conception to in-store execution is a long road, so most retail workers see it as inevitable that something will be lost along the way, like...
How Do Consumers Feel About the Metaverse? We Asked.
March 8, 2023While perspectives differ, the broader technology industry agrees that metaverse experiences can play a significant role in shaping how we work and play in the coming years. As we’ve discussed before, metaverse experiences and interactions are in their infancy. Investors,...